Just heard that Tyler Perry had plans to create an $800M expansion of his film studio in Atlanta, but he put them on hold after seeing the power of OpenAI’s new text-to-video model Sora. Just in case you didn’t realize the impact of AI…

🧠 Stat Of The Day 🧠

The average active minutes for logged-in users on Reddit is around 20 mins per day. (Source: Reddit)

🔥 How Capmo reduced CPA by 50%

Capmo, a B2B SaaS company, faced the challenge of a reduced budget and unclear marketing value. Dreamdata helped them measure the success of campaigns, channels, and content. The result? 50% reduction in Cost per Acquisition!

Dreamdata's B2B Revenue Attribution Platform connects data from across your go-to-market tech stack to offer insights into your B2B customer journey. Run custom account-based attribution modeling, predict revenue, and make data-driven decisions!

⚡️Today’s Headlines⚡️

🔖 You can officially bookmark a Threads post now

💃 Google Ads’ API v16 is here… make sure to upgrade your code

🎮 Instagram wants to become Twitch with live-stream game feature

🎞️ X is stealing Threads’ format for showcasing image galleries

🗺️ Instagram is stealing Snapchat’s Map friend finding feature

*Want to get in front of our audience of 100k Founders/Marketers? Start here…

🛠️ Things Worth Checking Out 🛠️

🌟 FIND YOUR DREAM TEAM - Looking to unlock more growth? Hire a team that has done it already. Meet your perfect marketing team in 60 seconds, 100% free here.

🎨 HIGH-CONVERTING WEB DESIGN - We found Axamo, who built websites for Xfinity, AMEX, US Bank, and more high-profile brands. As your webflow partner, they take the time to understand what you want (and need) to create stunning user experiences. Learn how they do it here.

💼 META LAYOFFS - Meta’s massive company-wide layoffs aren’t just unfortunate for the employees… they may significantly impact advertisers. Will AI new hires help?

👖 MLB DRAMA - Have you heard about Major League Baseball’s latest launch problems? Their new uniforms have made the rounds online, from backlash to straight-up memes. Call in damage control.

✨ Today’s Insight ✨

What to do when you’re out of creative ideas

📰 TL;DR - Sometimes, when you’re working in a creative field, you have days where you can’t come up with a new creative idea. Some say that most creators hit content burnout (aka the moment when you exhaust all your content ideas) within 7-10 years. So, what can we do to get out of it? SparkToro’s Amanda Natividad has some ideas.

💡 Insight - Answer the questions people typically ask you. What do people typically seek out you or your brand for? What questions do they want the answers to? Use this as a jumping-off point!

Talk to your customers. What things do they care about? Do you have customer interviews you can pull from? Sometimes thinking about internal research and insights can spur the idea for an external piece of content.

Examine what people in your niche are saying online. This can go two-fold: you can create content about the things people want to know about your industry (after looking at Reddit or Twitter/X results) or you can create content covering the antithesis of what people are talking about.

Conduct audience research. All of these ideas involve diving deeper into understanding your audience and what they want. Use external tools to learn more about what makes your audience tick, so you know what they want to see.

*Want to get in front of 100,000+ Founders & Marketers? Click here…