Tuesday, February 25

🌟 Today’s Highlights:

• X added new AI elements to help advertisers

• Grok just got a voice mode

• Here’s the hack to finding perfect niche influencers fast

• 📊 Stat of the Day: ChatGPT referrals to publishers are growing eightfold but remain under 0.1% of total traffic. (Source: Similarweb)

• 💡 Today’s Insight: What to post if you want more Instagram Likes, Comments, Shares, or Saves

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💡 Today’s Insight 💡

What to post if you want more Instagram Likes, Comments, Shares, or Saves

🗞 TL;DR - Engagement on Instagram isn’t always straight forward. Gone are the days where likes were the only metrics of success, and sometimes you might need to sacrifice some metrics to boost the chance of others doing better. Social Media Today published some new advice on what to post depending on which metrics you’re trying to target.

💡 Insight - Want more likes? Post behind-the-scenes or team photos, product milestones, funny/entertaining Reels, buyer reviews, motivational posts, or lifestyle content (aka your product in real use).

Want more comments? Post questions for audiences to respond to, challenge posts, or ask for feedback.

Want more shares? Post trendy Reels, relatable memes, breaking news, giveaway posts, or even semi-controversial content.

Want more saves? Post how-to guides, step-by-step tutorials, resource lists, graphs and charts, training sessions, or checklist posts.

⚡️ Today’s Headlines ⚡️

⚙️ X added new AI automated ad features. The two new automated ad creation tools include “Prefill with Grok” which uses X’s AI system to generate promotions for your business based on a URL and “Analyze Campaign with Grok,” an AI-driven breakdown of how your ads are performing.

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🗣️ Grok has a voice (mode) now. xAI’s latest update to the AI model gives Grok voice conversation mode to X Premium+ or SuperGrok subscribers. The update comes after downloads of the standalone Grok app have risen 10x in the week following the Grok 3 launch.

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✉️ Instagram is testing AI-based tasks based on DMs. The new feature would allow users to create a task within its DM options that enables the user to initiate a simple action based on the content of a message.

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