- Growth Daily
- Posts
- Tuesday, February 18
Did anyone else watch the SNL 50 special last weekend? I hesitate to say… but I actually liked it? 🫣
🌟 Today’s Highlights:
X is blocking links to Signal
Google Ads needs you to document your name & logo by March
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📊 Stat of the Day: Around 89% of YouTube videos have 0 likes and 74% of YouTube videos have 0 comments. (Source: Initiative for Digital Public Infrastructure at UMass Amherst)
💡 Today’s Insight: How to prevent PPC from cannibalizing your SEO
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💡 Today’s Insight 💡
🗞 TL;DR - If you’re managing both SEO and paid search campaigns, you know the importance of making sure these work in tandem for your benefit. But it’s easy for each tactic to creep up and compete with each other, which results in you spending more for little additional traffic. Search Engine Land outlines how you can identify cannibalization and prevent further damage.
💡 Insight - How do you know if your PPC campaigns are cannibalizing your SEO rankings? There are three big giveaways:
Organic click-through rates are declining (especially if your organic rankings remain stable while CTRs are dropping)
PPC clicks are increasing with no overall traffic growth
Organic conversions are declining while paid conversions are increasing
If you’re seeing any of these events happen, you should be working on preventing PPC from cannibalizing your SEO by:
Auditing PPC and SEO keyword overlap - safeguard your top-ranking keywords by excluding them from your PPC campaigns
Using negative keywords to exclude strong SEO performers - apply exact-match negative keywords to retain related peripheral phrases
Refining brand bidding strategies and implementing brand exclusion lists
⚡️ Today’s Headlines ⚡️
⛓️💥 X is blocking links to Signal. The block is specifically on links to Signal’s URL shortener that allows users to send out a link to contact them directly through the encrypted private messaging platform.
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🚨 Google Ads rolled out new mandatory brand guidelines. Businesses are required to officially document your business names and logos by March or face automated changes to your ad campaigns.
🤷 Need an update on what’s happening with the TikTok US ban? Yeah, us too. TikTok’s future still remains uncertain, though it’s had multiple bids to consider. As of now, the US says the app may get another extension after this one runs out.
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