Heads up: Tomorrow is Valentine’s Day. Which means today’s a great day to run those last-minute campaigns for those last-minute buyers!

🧠 Stat Of The Day 🧠

According to YouTube view counts, Booking’s ad with Tina Fey was the most watched ad of Super Bowl LVIII. (Source: Google)

📬 Every Brand Should Have A Newsletter

It's time to own your audience and build brand affinity with a branded weekly newsletter. TNT will write your brand's weekly newsletter, grow its list full of your target customers, and use their secret sauce to convert subscribers into customers.

Quick Question:

⚡️Today’s Headlines⚡️

🔥 LinkedIn launched a new Media Planning API

💰 X is letting advertisers only run ads on selected profiles

☁️ Bluesky hits 4.8M users with new customized feed experience

 🔖 X is testing out in-feed reminders to revisit bookmarked posts

🎥 Instagram’s getting the option to turn videos into animated stickers

*Want to get in front of our audience of 100k Founders/Marketers? Start here…

🛠️ Things Worth Checking Out 🛠️

🔑 CONTENT - The Secret to 2024 Survival? Repurposing Content! Learn how to thrive in the new era of B2B Marketing from industry experts at Casted, The Juice & TACK. Register for free.

⚙️ B2B - Connect your tech stack, get actionable insights, and follow the proven path to revenue with Dreamdata. ScreenCloud saw 2.6x ROAS improvement. Start FREE Today.

🏈 INFLUENCERS - Creators played a big role in Super Bowl campaigns this year in creating hype, acting as platform spokespeople, NFL partners, and game correspondents. Talk about influence.

✨ Today’s Insight ✨

Is there really a future in Twitter/X alternatives?

📰 TL;DR - Twitter/X sometimes feels bleak these days… but is there a reality where another competitor overcomes the social media giant? One thing is clear: there’s a huge opportunity for a new leader in the microblogging space and Social Media Today analyzed all the potential X alternatives.

💡 Insight - Here’s who could be leading the microblogging space of tomorrow:

• X/Twitter - It’s not dead yet, not even close! While X ad revenue is down and its been stuck at 500M users for a year now, Super Bowl conversations on the platform were up 26% from last year (potentially due to the Taylor Swift effect).

• Threads - One of the most likely competitors, being driven by Meta’s resources. That said, Threads continues to resist entirely replicating Twitter, which gives it a competitive edge and users hestiation over switching over.

• Bluesky - Opened to the public last week, its claim to fame is being decentralized and offer algorithmic control to users. But it’s still trailing in users greatly from Threads or X.

• Mastodon - Still too small, too niche, not decentralized, and has a challenging UI.

• Post, T2, Spill - All very, very niche and small. But with smaller startups comes more growth mindsets, so… maybe?

*Want to get in front of 100,000+ Founders & Marketers? Click here…