- Growth Daily
- Posts
- Tuesday, February 11
Okay, now that the dust has settled… what was your favorite commercial from the big game? 👀
🌟 Today’s Highlights:
Instagram is testing new features in its Edits app first
Google announced new integrations for Campaign Manager 360
I’m giving away my high-quality lead ads funnel
📊 Stat of the Day: 64% of B2C brands are actively using Threads compared to just 19% of B2B brands. (Source: Sprout Social)
💡 Today’s Insight: How to optimize your Google Ads in 2025
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💡 Today’s Insight 💡
🗞 TL;DR - Be honest: have you made all those optimizations for your Google Ads that you hoped for at the start of the year? It’s okay, we get it. It’s hard to make time for, but it’s something that’s vitally important to help improve your Google Ads performance and maximize your resources. Search Engine Land published a list of things to stop, start, and continue to help you optimize your ads.
💡 Insight - What you should STOP doing in 2025:
🛑 Stop trying to squeeze more from your search campaigns by actively bidding on every variation of keywords that has converted.
🛑 Stop giving up on PMax at the first sign of spam leads – some win, some lose.
🛑 Stop thinking of your keyword selections as the whole (or even most important part of) your ad program strategy.
Instead:
✅ Start narrowing & streamlining your keyword lists using broad match of top converting keywords. Continue to question and test!
✅ Start adjusting and communicating issues with your teams. Continue to review asset groups, search terms, mobile performance, and adjust as needed!
✅ Start building an audience-first strategy that puts your customers’ needs first. Continue focusing on value-added components and use first-party data to create lookalike opportunities.
⚡️ Today’s Headlines ⚡️
🧪 Instagram is testing new elements in the Edits app first. The Edits app, Instagram’s version of CapCut, will be getting access to AI-generated background editing and the capacity to animate still images.
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⚙️ Google announced new integrations for Campaign Manager 360. The new integrations will make it easier to utilize a broader range of tools for Google Ad campaign creation including expanded creative and placement options.
✏️ Running ads? I break down my 7 Facebook ad creative frameworks that have led to $100,000,000 in attributable revenue on the newest episode of The @MarketingMax Show! Listen & subscribe on Spotify, Apple, & Youtube.
🎥 Gemini can now watch YouTube for you & summarize highlights. It’s a new feature with Gemini Flash 2.0, which just debuted last week. Users can now paste a video link into Gemini and ask specific questions about topics mentioned in the video or get a transcript of what the speaker is saying.
🤖 Level Up Your AI Game 🤖
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