Tuesday, December 3

🌟 Today’s Highlights:

• Threads is launching new deep search capabilities

• A new third party app provides Bluesky analytics tracking

• Is your logo holding your brand back? You should fix that

• 📊 Stat of the Day: Publishers reported 3-4x higher engagement and conversions on Bluesky compared to other platforms (Source: Bluesky)

• 💡 Today’s Insight: How to become an industry thought leader

👀 Your Logo Might Be Holding Back Your Brand

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💡 Today’s Insight 💡

How to become an industry thought leader

🗞 TL;DR - Establishing yourself as an authority in your niche can be a game-change for growing your business. But how do you start growing a following and positioning yourself as a trusted source of information? Content pillars. Search Engine Land summarized why this strategic approach is the way to go and how you can start coming up with your own.

💡 Insight - First, what are content pillars? They’re an organizational structure that covers all aspects of a particular topic to provide a 360-degree understanding of the subject. For example, if you’re an eCommerce retailer selling camping gear, you might benefit from creating content that provides context to each product’s use case – such as “camping gear for beginners” or “camping gear for cold weather.”

You can start creating your pillars based on keyword research, like with Semrush’s Keyword Strategy Builder. Start by entering your ideal content keywords into the builder and the tool will generate a helpful topic overview with different sub-pillars and connected content you could write about.

Once you publish this content, make sure you have an internal linking strategy set up that benefits both users and SEO purposes. This means linking all of your sub-pillar pages to the relevant pillar pages and topics they should be associated with. This allows your content to not only generate more traffic to supporting content but also provide valuable information to cement yourself as a thought leader.

⚡️ Today’s Headlines ⚡️

🔎 Threads is adding more deep search tools over the next few weeks. The search update will let users filter searches to a specific profile and within date ranges.

✉️ Think your email list is too small to make serious money? Think again. I’ll show you how to 10X your leads and ad sales with my proven strategies—LIVE this Thursday! RSVP here →

📊 GoBlue is a new app that helps track your Bluesky stats. The app fills in a gap in the Bluesky ecosystem of third-party tools, offering a simple interface for tracking your own Bluesky analytics in an iOS dashboard.

🛍️ Amazon sellers are running to TikTok Shop despite potential US ban. Retailers and brands are being persuaded to try out TikTok Shop with promises of low fees and steep discounts on products footed by TikTok.

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