Hey there,

I don’t know about you, but I’m spending this week scrambling for gifts ahead of Christmas. So, brands: there’s still time to get sales from irresponsible last-minute gift buyers like me! 🫠

🧠 Stat Of The Day 🧠

50% of users are expected to either abandon or significantly limit their social media usage by 2025. (Source: Gartner)

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⚡️Today’s Headlines⚡️

😬 Adobe isn’t acquiring Figma afterall

🖥️ TikTok optimized their app for tablets & larger screens

🔥 ChatGPT was the most downloaded app in November

 🧵 Threads’ integration with the fediverse could take a year

🧪 You can run caption tests on Facebook Reels now

 🚨 New Podcast Episode Alert:

I recently interviewed Payman Tie on the launch of his new product Visme Forms.

Check out the latest episode of The @MarketingMax Show “Scaling to 25m SaaS Users & Launching Visme Forms” now streaming on Spotify & Apple & YouTube

🛠️ Things Worth Checking Out 🛠️

🛟 VIDEO ADS - Lost in the noise? Harmon Brothers rescues brands with captivating video ads. Claim 3 FREE Custom Campaign Ideas here.

⏰ GOOGLE RANK - Google updated its search ranking to prioritize businesses that are currently open (higher than ones that are closed). But that doesn’t mean you should list your biz as open 24 hours/day…

🤔 EMPLOYEE UGC - Department stores are turning to sales associates to become social media creators on behalf of the brand… will it work?

*Want to get in front of 100k Founders/Marketers? Start here…

✨ Today’s Insight ✨

Priorities for 2024 marketing strategies

📰 TL;DR - Sprout Social connected with marketing leaders across industries to ask about their top priorities for the new year, compiled into this list of 6 priorities to obsess over in 2024.

💡 Insight - Here are the critical priorities leaders are looking at in 2024:

1. Embed AI into team rituals and processes. Prepare your team for the future and invest in AI processes that actually matter.

2. Perfect the marketing and customer service handoff. Determine where each team is best positioned to provide assistance to customers via social platforms.

3. Balance brand and performance marketing. Rethink how brand marketing efforts are quantified and nurture your relationship with how leadership perceives those efforts.

4. Get your business intelligence house in order. Check up on data collection best practices and turn raw data into marketing business intelligence.

5. Elevate influencer marketing efforts for stronger ROI. Calculating this can help gauge effectiveness and become a starting point for future budget asks.

6. Realign team structures for maximum business impact. Consolidate your tech stack, rethink conventional hierarchy, and empower non-marketing teams to take action on social media insights.

*Want to get in front of our audience? Start here…

*Want to get in front of 100,000+ Founders & Marketers? Click here…