- Growth Daily
- Posts
- Tuesday, December 12
Taco Tuesday anyone? Fun fact: tacos are my favorite meal!
🧠 Stat Of The Day 🧠
Dentsu projects a 4.6% increase in global advertising spend, up to $752.8 billion, in 2024 (Source: Dentsu’s latest forecase)
🚨 Work Smarter, Not Harder (right?!)
monday.com is trusted by 180k+ global giants like Coca-Cola, Nissan, and Canva, making it the secret for teams across 200+ industries.
Don't let the big names steer you away, from startups to enterprises, their customizable platform streamlines workflows, automates tasks, and centralizes your work.
Dig into:
✅ Advanced Templates
✅ Automations to streamline your processes
✅ Integrations that join the different hands of your tech stack
What are you waiting for?
⚡️Today’s Headlines⚡️
📺 IPG Mediabrands partner with Amazon for ad-supported streaming
🔥 Instagram tests new Hype feature for stories engagement
👁 Dentsu: brands will prioritize attention over reach in 2024
🛍 Spending on TikTok continues to rise
💩 X introduced new initiatives for SMBs
🎙 HEARD EM’ SAY:
"We drive over 4 million visitors to our website … I started to question after all of our AB tests … there’s a lot of form builders out there … why has nobody recreated forms as we know it? They all look very similar … is there a way to improve conversion rates way more?”
I recently interviewed the Payman Tie on the launch of his new product Visme Forms.
🛠️ Things Worth Checking Out 🛠️
😎 UPGRADE YOUR FORMS - Break the monotony! Skip traditional forms to generate leads and switch to Visme Forms. Get design-first, fully customizable memorable forms, proven to 2X submission rates. Use code ‘GROWTH10’ for 10% less on premium plans here!
🤔 GROWTH - Hired an agency that’s just not cutting it? Get matched with a top-rated marketing agency in 60 seconds completely free here
📢 AD INSPO - ADWEEK put together a list of the 10 best ads of 2023 that you haven’t seen here
🍪 THIRD PARTY COOKIES - Digiday put together a pretty interesting video titled “Why the ad industry still isn’t ready for Google to remove third-party cookies in Chrome” here
*Want to get in front of 100k Founders/Marketers? Start here…
✨ Today’s Insight ✨
Top Search Trends of 2023?
📰 TL;DR - Google introduced their annual final list of most trending phrases and topics of the year here
💡 Insight - Although you might not find your next hidden keyword to bid on with search ads or try to rank for with SEO… I always used the Google Trends annual list to inspire:
Meme-related content for my brands (for example: the question “How often do you think about the Roman Empire?” was the most searched “how often” question of the year… that could be a viral TikTok for @MarketingMax or meme variation for a client’s ads)
TikTok/Instagram songs - adding popular music to your videos inside the app can help increase reach and I’ve never heard of 4 of the 5 top searched for songs in 2023 so you might see “Try that in a small town” by Jason Aldean in an upcoming @MarkeitngMax Tik Tok
Famous people - mentioning the most searched Actors or Athletes or people in general (at the top of the list) in ads or marketing collateral can help make your brand seem more relevant with the times (for example: Jamie Foxx was the second most popular Actor searched this year so maybe a tagline referencing him would do well)
Regardless how you choose to use it, I recommend checking it out and seeing what you can test / try / give a shot with this data.
*Want to get in front of our audience? Start here…
Did you learn something new from today's newsletter? |
*Want to get in front of 100,000+ Founders & Marketers? Click here…
Disclosure: Some things in this newsletter may be a sponsored post or Growth Daily LLC may be getting a small commission if you sign up / fill out their form or Growth Daily LLC might own a percent of the business. In particular, but not always, those sponsored or commissioned or owned posts might have an * in the subject headline.