- Growth Daily
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- Tuesday, August 6
I always find it funny how even though we work in marketing and growth, we can be susceptible to FOMO and trends. Right now, TikTok really makes me want to buy a mechanical keyboard… What’s something that good marketing or social marketing FOMO made you buy?
🌟 Today’s Highlights:
YouTuber is filing a class action lawsuit against OpenAI
Google Search Console is rolling out recommendations
Meta is removing detailed targeting exclusions
📊 Stat of the Day: 75% of Gen Z (15-26) Facebook users bought on Marketplace last year. (Source: Meta)
💡 Today’s Insight: Growing a TikTok following by 1000% in 30 days
😱 Send Emails When People are in Their Inbox (Without a Psychic)
It's a daily routine. You open your email, there's a few unread (sorry to those that have hundreds...) and you get ready to assess your workload for the day.
After a few moments, a fresh one bumps to the top of the stack. Out of habit, your attention shifts, and you're probably more likely to open it rather than scroll to the bottom of the pile, right?
Inbox Mailers enables this strategy for your brand, by sending triggered emails when your subscriber is actually in their inbox, not blasting to your entire list at once.
This approach has helped achieve open rates of 50%-70% and improve sender score, inbox placement rates, and better email metrics overall!
💡 Today’s Insight 💡
🗞 TL;DR - Imagine starting a TikTok channel from scratch and 30 days later having almost 1,200 followers and nearly 400k video views. That’s exactly what happened to Buffer’s Kirsti Lang when she decided to start her TikTok experiment back in early July. Lang shares what she learned and what you can do to achieve such rapid growth as well.
💡 Insight - Here’s what Lang suggests to skyrocket your TikTok growth:
Post every single day. I know, we’ve all heard this one a lot, but it’s repeated for a reason! Lang notes, “Consistency often trumps all else when it comes to social media success” regardless of which platform you’re on.
Lean into a niche area of content. Being a specialist creating content in a very specific area helps TikTok’s FYP algorithm start surfacing your content to relevant users, rather than broad content that doesn’t resonate as much.
Aim for high watch time and use hooks to get there. Anecdotally from Lang, videos with the highest watch times garnered the highest views. This is accomplished through a strong, clear hook right from the outset on what the video is about.
Trends and popular audio can have an impact, but they’re not magic. If your content is bad or irrelevant, a trend or audio isn’t going to turn it around.
TikTok Live can help you reach more followers. Lives get pushed to more FYP algorithms and have some addictive gamification features that can help monetize.
Spend more time on creating & scripting and less time on editing. TikTok is all about raw, authentic content – lean into that.
Lastly, repurpose your content on other platforms! Lang found a lot of success reposting her videos as LinkedIn posts. More bang for your buck!
Interested in reaching our audience? Grow with us here
🛠 Things Worth Checking Out 🛠
💫 FULLY-MANAGED UGC - Increase engagement by 90% with minisocial's UGC platform! Fully-managed campaigns, talented micro-influencers, and 15% off your first campaign. Visit here →
👻 GHOSTWRITING - Playbookz is a top 1% ghostwriting service that helps founders get 100k+ reach on LinkedIn in 6 months (WITHOUT needing lots of followers), 100% on autopilot. Try it out today →
📅 WHATSAPP EVENTS - WhatsApp is rolling out a new feature that allows users to organize events within group chats. Could see this being really good for loyalty programs or creator marketing efforts.
⚡️ Today’s Headlines ⚡️
🤖 OpenAI is hit by a class action lawsuit claiming it trained on YouTubers
💡 Google Search Console is testing out a recommendations feature
👋 Meta is removing detailed targeting exclusions from Ads Manager
🗑️ Instagram had a recent bug where it deleted users’ Stories archives
🇪🇺 TikTok is withdrawing its Lite rewards program from the EU
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