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- Tuesday, August 29
Tuesday, August 29
Marketing’s top news, tips, & tools of the day
Hey there,
Some weeks we’re gonna crush it.
Some weeks we’re just gonna get through it.
Take whatever you need this week. No judgment. Let’s do this!
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TL;DR - Are you tired of the same old business advice that doesn't resonate with your unique journey? Look no further than the Uncommon Advice Newsletter!
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⚡️Today’s Headlines⚡️
⚙️ LinkedIn updated its algo to better personalize feeds
📦 Amazon increases free shipping threshold for some users
😱 Global programming click fraud averaged 17% in Q2
👀 X gave more color on its creator rev share payouts
🎥 YouTube just broke down it’s Shorts algo here
🤖 AI is fueling a rise in cyber attacks
😎 Google breaks down how Googlebot handles AI content here
🛠️ Things Worth Checking Out
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🎁 UGC - Product seeding is a cost-effective way to find authentic UGC creators and influencers for Q5, and it’s even simpler through Insense.
❎ INFOGRAPHIC - Social Media Today just dropped a pretty clever infographic showing the features comparison of X vs. Threads here
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🚀 Today’s Deep Dive 🚀
📰 TL;DR - With the buzz around AI, everyone seems to want to be able to add “AI functionality” to their laundry list of features. So much so that the term and idea in general has become diluted, often referring to… well, really nothing in actuality. So, how can a company integrate AI features in a cool, useful way?
Check out Uber Eats’ new test chatbot intended to offer recommendations to users and help them place orders quicker. The chatbot will, “ask users about their budget, food preferences and then help them place an order” according to TechCrunch.
💡 Insight - Think of the traditional process of ordering food. Typically it involves talking to another person, either a waiter or cashier or via a phone ordering system. By adding AI chatbots into this process, Uber Eats creates a more optimized, efficient user experience.
AI is often heralded as a major innovation and a catalyst for change. But that change doesn’t have to be massive. AI is often best done when it’s a simple, smart change to an aging, antiquated system or process.
Don’t underestimate the subtle integration of AI. Find a process within your business that could be made slightly better with AI. Let AI fill in a gap you’ve been hoping to fill for awhile. Sometimes it’s better to start small than overhauling your process overnight into something that consumers don’t even want. AI is innovative, but poor integration of AI isn’t.
➡️ How'd you feel about this Deep Dive? |
🎙 The @MarketingMax Show 🎙
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Did you learn something new from today's newsletter? |
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Disclosure: Some things in this newsletter may be a sponsored post or Growth Daily LLC may be getting a small commission if you sign up / fill out their form or Growth Daily LLC might own a percent of the business. In particular, but not always, those sponsored or commissioned or owned posts or might have an * in the subject headline.