Hey there,

Some weeks we’re gonna crush it.

Some weeks we’re just gonna get through it.

Take whatever you need this week. No judgment. Let’s do this!

🗣 Agency owners, book a time to learn about my new project here

💫 Stay Ahead of the Curve with Uncommon Advice

TL;DR - Are you tired of the same old business advice that doesn't resonate with your unique journey? Look no further than the Uncommon Advice Newsletter!

💡 Insight - Nate, a former burnt-out agency owner (as a former agency owner, I feel his pain...), discovered a refreshing approach to success without:

❌ Fancy websites

❌ Complex funnels

❌ Hours of your time

Today, Nate sends millions of emails daily to multiple newsletter brands. In his Uncommon Advice Newsletter, he personally shares invaluable lessons and strategies he's learned along the way.

Join the ranks of CEOs, Founders, Agency Owners, and Entrepreneurs who rely on Uncommon Advice for their dose of inspiration and unconventional wisdom.

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⚡️Today’s Headlines⚡️

⚙️ LinkedIn updated its algo to better personalize feeds

📦 Amazon increases free shipping threshold for some users

😱 Global programming click fraud averaged 17% in Q2

👀 X gave more color on its creator rev share payouts

🎥 YouTube just broke down it’s Shorts algo here

🤖 AI is fueling a rise in cyber attacks 

😎 Google breaks down how Googlebot handles AI content here

*Want to get in front of 60,000+ Founders & Marketers? Click here…

🛠️ Things Worth Checking Out

🎥 BRANDED VIDEO - Boost your engagement 5-7x with on-brand video content. Spacebar creates captivating videos from your existing content and you can get a free branded video here.

🎁 UGC - Product seeding is a cost-effective way to find authentic UGC creators and influencers for Q5, and it’s even simpler through Insense.

❎ INFOGRAPHIC - Social Media Today just dropped a pretty clever infographic showing the features comparison of X vs. Threads here

🗣️ AGENCIES - It’s Marketing Max here 🙂 If you’re a marketing agency of any kind and want more clients, I wanna plug you to my audience via a new project I’ve been working on. Click here to learn more.

🚀 Today’s Deep Dive 🚀

How to integrate AI features that are actually useful

📰 TL;DR - With the buzz around AI, everyone seems to want to be able to add “AI functionality” to their laundry list of features. So much so that the term and idea in general has become diluted, often referring to… well, really nothing in actuality. So, how can a company integrate AI features in a cool, useful way?

Check out Uber Eats’ new test chatbot intended to offer recommendations to users and help them place orders quicker. The chatbot will, “ask users about their budget, food preferences and then help them place an order” according to TechCrunch.

💡 Insight - Think of the traditional process of ordering food. Typically it involves talking to another person, either a waiter or cashier or via a phone ordering system. By adding AI chatbots into this process, Uber Eats creates a more optimized, efficient user experience.

AI is often heralded as a major innovation and a catalyst for change. But that change doesn’t have to be massive. AI is often best done when it’s a simple, smart change to an aging, antiquated system or process.

Don’t underestimate the subtle integration of AI. Find a process within your business that could be made slightly better with AI. Let AI fill in a gap you’ve been hoping to fill for awhile. Sometimes it’s better to start small than overhauling your process overnight into something that consumers don’t even want. AI is innovative, but poor integration of AI isn’t.

🎙 The @MarketingMax Show 🎙

Did you see the news? I launched my podcast this past weekend! Check out the first 3 episodes and subscribe on your favorite platform, here:

#1 - The untold stories of Chase Dimond, 8-fig entrepreneur & e-mail marketing god

🎵 Listen on Spotify here
🍎 Listen on Apple Podcasts here
🎥 Watch on YouTube here

#2 - How Sunsama 5X’d Their Users on ~$0 Ad Spend w/ Yash Chavan

🎵 Listen on Spotify here
🍎 Listen on Apple Podcasts here
🎥 Watch on YouTube here

#3 - The playbook for taking down a $9b brand (Klaviyo) w/ Sendlane CEO Jimmy Kim

🎵 Listen on Spotify here
🍎 Listen on Apple Podcasts here
🎥 Watch on YouTube here

*Want to get in front of 60,000+ Founders & Marketers? Click here…