- Growth Daily
- Posts
- Tuesday, August 27
I’m so excited to be heading to NYC later this week! If you wanna join me while I’m there, check out the Things Worth Checking Out section below 👀👇
🌟 Today’s Highlights:
Users can make their own TikTok AI Voiceover Voice now
Google Search added a 9th source for title links
Netflix partnered with Google for shoppable programming
📊 Stat of the Day: Sources cited in Google’s AI Overviews now match one or more of the webpages from the top 10 Google organic search results 99.5% of the time. (Source: seoClarity)
💡 Today’s Insight: How to turn influencers into brand collaborators
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💡 Today’s Insight 💡
🗞 TL;DR - This trick from Tom Orbach’s Marketing Ideas was too cool and original not to share. Want a really unique way to connect influencers with your brand? Use the ‘Chief’ Trick. Essentially, call someone your ‘Chief Innovation Engineer’ – a fake title that feels like it would hold a lot of weight.
💡 Insight - Instead of just paying influencers to endorse your product, this type of collaboration takes it to the next level and stands out from the crowd. For example, Virgin Voyages made Jennifer Lopez its ‘Chief Entertainment Officer’ and Ridge Wallet made Marques Brownlee its ‘Chief Creative Partner.’
Orbach notes that this works for two big psychological reasons: It increases the Parasocial Interaction Effect and gives fans an even deeper attachment to your brand. It also hits on the Halo Effect, which transfers fans’ positive emotions towards influencers towards your brand.
And no, you don’t actually have to give the influencer the real role at your company – just the name is enough to increase the impact of your campaign together. Honestly, the weirder, the better. So, do you wanna be our Chief Growth Hacker?
Turn our audience into your clients/customers/users here
🛠 Things Worth Checking Out 🛠
🎓 GROWTH HACKING - Easily search & filter my 100+ Growth Marketing Hacks, get access to a 6-hour crash course on Growth Marketing, leverage my viral Tik Tok & Twitter hooks, and so much more, with a 5-Day Free Trial of Growth Hacks University here →
🗽 ARE YOU IN NYC? - We have LIMITED seats left for this Thursday’s live Agency Lead Gen Workshop so our friends at Breezy SEO just bought the last tickets to gift to you for free! Claim your free ticket here →
💬 CHATGPT SEO - If you’re working in SEO and you haven’t used ChatGPT prompts to optimize your process… what are you doing?? Here are some prompt ideas for you to use in your day-to-day work.
⚡️ Today’s Headlines ⚡️
🗣️ Users can create their own TikTok AI Voiceover Voices
🔗 Google Search added OG title source for title links
💰 Netflix closed its second year of ad negotiations with 150% increase
🛍️ Speaking of Netflix, Google’s collab lets users shop Emily in Paris
💌 Substack and Beehiiv are attracting TikTok & IG influencers
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