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- Tuesday, August 20
It’s starting to happen… pumpkin spice is starting to make a return. Target's shelves are already full of fall decor. Dunkin and Starbucks are dropping their PSLs soon… get your inner Lorelai Gilmore ready, folks. 🍂
🌟 Today’s Highlights:
Instagram is testing out a new vertical grid display
X is still running undisclosed ads, but you can report them
Google Ads officially removed Audience Recommendations
📊 Stat of the Day: Over 30% of 7-9-year-olds (Gen Alpha) have an X account. (Source: Qustodio)
💡 Today’s Insight: The secret to influencer marketing is small
😌 Content Management Has Never Been This Easy
Do you still use outdated spreadsheets to keep track of team projects and updates? Top marketing teams rely on monday.com's Content Calendar Template to handle multiple projects.
From content campaign planning to tracking performance data and analytics, this template is built to make all of your content processes run smoothly.
Your team will love how easy it is to collaborate, assign work, automate mundane tasks, and stay updated in real-time.
💡 Today’s Insight 💡
🗞 TL;DR - New research has found that influencer marketing actually yields better results when companies work with smaller accounts rather than ones with a higher number of followers. Nano influencers – those with 10,000 followers or less – yield an average return of more than $1000 on a $50 investment. Macro influencers – those with more than 100,000 followers – command an average investment of over $1000, but deliver only $6000.
💡 Insight - Here’s what the study’s lead researcher suggests on how to get the best results from influencer campaigns:
Determine your goals before choosing an influencer. Do you want to generate awareness or more sales? Which influencers you work with, the type of content they produce, and how you foster the relationship can be greatly changed depending on your end goal.
Collect performance data at the point of purchase. You should always be able to directly tie a sponsored post to purchases, either through voucher codes, tracking links, or unique QR codes/phone numbers. Don’t expect influencers to provide you with a ton of data.
Use influencer marketing platforms to outsource management. Managing influencer campaigns takes a lot of time and energy, which can be especially hard for small teams. Try out a service like minisocial (not sponsored, we just love them!), who work directly with micro and nano influencers to source creators, streamline content creation, and provide your brand with fully licensed UGC assets ready for you to share!
If you want to increase sales… opt for authenticity instead of awareness. This is the unique value nano influencers can provide. They’re basically ordinary people who interact with their followers like they’re friends. This authentic approach can be so powerful because it’s so intimate and trustworthy that their followers will buy anything they recommend.
Turn our audience into your clients/customers/users here
🛠 Things Worth Checking Out 🛠
🧲 ATTRACT LEADS - Are cold emails failing? It's time to switch tactics. BIG FISH creates magnetic content that attracts, warms, and converts ideal clients fast, for just $1,350/mo. Schedule your demo here →
✨ YOUR NEW STRATEGY - Need a new innovative marketing strategy? Imagine reaching your customers for $0 instead of paying Facebook & Google thousands. That's what The Newsletter Team will help you do! AKA build a newsletter you can use to better engage & convert past, present, and future customers here →
🍽️ TIKTOK INSPO - There’s a restaurant on TikTok with 4.5 million followers and 252.9 million likes. But they’re not actually real. They’ve never served a single customer. Here’s how Bistro Huddy built a following.
⚡️ Today’s Headlines ⚡️
📱 Instagram is testing a new vertical grid display on user profiles
🫥 X is still running undisclosed ads - here’s how to report them
🌍 X is seeing a decline in European users after U.K. riots
✌️ Google Ads officially removed audience recommendations
🛑 X is facing bans in Brazil and Venezuela due to political disputes
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