No time to manage UGC + influencer campaigns? Then we recommend you join companies like ATTN Agency, Quip, and Ivy Beauty using the Advanced Plan from Insense.

Insense is an all-in-one tool for sourcing UGC, influencer posting, and whitelisted ads on Meta and TikTok… but they’ve taken it even further.

With help from a dedicated platform manager, their team looks after the briefing, sourcing + shortlisting the best creators, and all the comms.

You can also let their motion designers transform the raw UGC assets into ready-to-use ads for faster creative testing, with their post-production add-on.

But wait, it gets better! Until Aug 31st, get 1 month of post-production FREE with their Advanced Plan.

Book a call to claim the offer.

🛠️ Things Worth Checking Out

🗣 AGENCIES - It’s Marketing Max here 🙂 If you’re a marketing agency of any kind and want more clients, I wanna plug you to my audience via a new project I’ve been working on. Click here to learn more

🎧 PRODUCT - Summer retail slump is hard in June and July for product entrepreneurs. The Solution? Tune in to the Product Boss Podcast to boost your business potential. Visit here.

✏️ AI JOURNALISM - Buzzfeed reported that AI content on their site sees above-average engagement and time spent on pages compared to posts created by humans… prepare for even more AI-generated listicles & quizzes.

🎬 MOVIES - According to a new survey, nearly a quarter of people who have seen Barbie in theaters hadn’t been to a theater since before the pandemic and 15% said it was a “one-off experience.”

💼 ROBLOX - Roblox made a career center in their metaverse for users to lean about the company and prepare for interviews. Future internal interviews will happen directly in the experience.

🎮 NETFLIX - Netflix is finally testing cloud-streamed games to subscribers in Canada and the UK on connected TVs and web. The move marks a major moment for Netflix gaming away from just iOS and Android.

🚀 Today’s Deep Dive 🚀

If you want to change the game… here’s what you need to know

📰 TL;DR - Some of the best products to create are the ones that can truly change the game. Things that solve problems we all just thought were the norm. But the problem here is that in the process of creating groundbreaking solutions, founders often run into the creation of more problems.

Take, for example, airport dining. In many major US airports, you can now order food delivery straight to your gate courtesy of food management company OTG. Instead of using the old school iPad to order at your seat, simply pull out your smartphone, scan the QR code, and order. The tech will be incredible… once it’s worked out its kinks. Anyone who’s ordered through the platform will warn you about the inconsistencies once other players are involved. Cue more headaches than necessary.

💡 Insight - Prepare to make mistakes. When you want to take on a major consumer problem, you’re gonna inevitably hit some roadblocks and make some missteps. But you didn’t pick this road because it was easy, right? So, take it all as a lesson and keep moving on.

If, like OTG, you’re heavily involving external operators (in their case servers and cooks) then you’ve got to plan for every potential problem. Of course, you’re not always going to be able to solve it. But plan robust trainings to ensure everyone’s on the same page, automate areas that don’t require human intervention, document any potential solutions.

Remember that there’s a lot of responsibility in trying to create a new school solution to an old school problem. People don’t want another headache on their hands. Make sure not to prove them right.

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