- Growth Daily
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- Tuesday, August 13
Having a little bit of writer’s block today, so I asked ChatGPT to write you an inspirational note:
Remember, today is a new chance to chase your goals and make small progress count—just like the world keeps moving forward, so do you. Let’s make it a good one!
🌟 Today’s Highlights:
TikTok sent out a bunch of fake news alerts
Substack allows anyone to publish posts now
You can sort your X replies by most relevant, recent, and liked
📊 Stat of the Day: Prominent political Instagram accounts saw their reach decline by 65% on average in the months following Meta’s move away from political content. (Source: Bloomberg)
💡 Today’s Insight: Could Reddit be the new source of referral traffic?
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💡 Today’s Insight 💡
🗞 TL;DR - As performance and growth marketers, we know that the last year or so has been brutal for platform and algorithmic changes. Between Google’s (not-so) Helpful Content Update last September and Meta increasingly driving away referral traffic, it can feel like there’s no way to crack the code. But according to Adweek and referral experts, Reddit might be the next platform to take seriously.
💡 Insight - According to data from Semrush from August 2023 - April 2024, Reddit readership nearly tripled, rising from 132 million visitors to 346 million monthly visitors. At the same time, social referrals from Facebook have declined 58% since 2018. These numbers are too big to ignore.
As a result, news publishers have already started to launch new Reddit accounts and redirect their content efforts towards the 20-year-old platform. Brands may benefit from taking note and following suit. Turning a new presence on a platform into a substantial source of traffic is a long game and may take multiple years of consistent effort.
Despite the slow growth of pivoting to a new platform, many publishers are already seeing the benefit, with The Washington Post even having Reddit traffic overtake traffic from Instagram, which has never happened to the brand before. Brands can lean into Reddit’s new suite of ad and creator tools to maximize their presence on the platform. One of the most useful for brands is Reddit Pro, a free dashboard displaying analytics on how users are engaging with your brand’s content – an easy way to dip your toe into a new, potentially experimental venue.
Turn our audience into your clients/customers/users here
🛠 Things Worth Checking Out 🛠
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🎶 META MUSIC - Meta is the latest platform to strike new licensing agreements with Universal Music Group (UMG) to provide users with access to UMG music on its social apps – now including Threads and WhatsApp.
⚡️ Today’s Headlines ⚡️
✏️ Anyone can publish posts on Substack now (even without a newsletter)
🔔 TikTok sent a ton of inaccurate & misleading news alerts to users
🥇 X launched reply sorting options for the post reply stream
💬 TikTok has group chats in the DMs now
😌 Snapchat simplified its ad campaign set up process in Ads Manager
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