||TODAY’S HIGHLIGHTS||

⚡️ Headlines: Threads lost half its users, X’s new ad display, TUP surges 350%, Emmys are postponed

⬇️ Deep Dive: How to use ChatGPT to create social media content

⚙️ Things Worth Checking Out: Hiring resources, AI for newsletters, Shopify’s credit card, GPTZero, Instagram’s upcoming AI features

TOGETHER WITH HUBSPOT

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MARKETING NEWS

⚡️ Today’s Headlines ⚡️

 📉 Threads has lost over half its users already

📢 X is testing new ad display to replace ‘promoted’ tags

🏆 Emmy Awards are postponed due to the actors & writers strikes

🤡 Tupperware is the latest meme stock, surging 350% in 5 days

🎀 Barbie hype is driving millions of YouTube views to related videos

💸 Advertisers spent +65% YoY on Amazon’s Prime Day promotions

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TODAY’S DEEP DIVE

Create content smarter not harder

📰 TL;DR: It’s true that lately ChatGPT has been on the downtrend with students being out of school for the summer and lower success rates on complex queries. But that doesn’t mean the technology isn’t still revolutionary.

Instead of fearing ChatGPT, like many creatives have, embracing the tool can send your content to the next level. Social media scheduling platform Later outlined 15 different prompts social media managers can use with ChatGPT to work smarter with the tech – as opposed to harder, without the help of the AI.

💡 Insight: No one ever said being creative meant having to come up with everything on your own. Using ChatGPT to support your content process can save you time and often help assist smaller teams (if social’s just one part of your function).

Some of my favorite prompts from the list:

• “Generate a list of CTAs that will encourage users to [action] to [URL]”

• “Repurpose [article/blog link] into a [Twitter thread/Instagram carousel/LinkedIn post]

• Suggest a fun and playful caption for my social media post about [topic].

TOOLS & CONTENT

🛠 Things Worth Checking Out 🛠

🌟 HIRING - Looking for top 1% marketing talent? I trust MarketerHire for all my freelance & marketing assistant needs! Learn more here.

✏️ NEWSLETTERS - Beehiiv just launched AI features to help you optimize and streamline the content creation process of your biz's newsletter.

💳 SHOPIFY - Shopify is launching their own business credit card, Shopify Credit, with no fees, interest, or credit checks.

🤖 INSTAGRAM - Instagram is working on adding generative AI elements to sticker creation, visual editing tools, messages, and more.

📝 GPTZERO - GPTZero is the new hot AI startup earning $3.5M in VC funding to identify whether text is written by a human or with AI.

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