Tuesday, April 30

Today's Essential Marketing News & Tips

Apparently, today is National Honesty Day, so I’m going to be real honest with you… writing this newsletter to you is always the highlight of my day. 🤗

📊 Stat Of The Day 📊

Video ad spend is expected to hit $63 billion in 2024, a 16% increase from the previous year. (Source: IAB’s 2024 Digital Ad Spend & Strategy Report)

💨 How to get creatives in a 20x faster turnaround time

Marketing and creative teams usually struggle to keep up with the high demand for quality design assets. Trust me, I’ve been there.

And when you want a solution, the traditional ones are either too expensive, too slow, or both.

This leads to missed deadlines, frustrated teams, and lost revenue.

Luckily, I came across Superside's Creative-as-a-Service, where I could get the design assets I needed at lightning speed without compromising quality or breaking the bank.

⚡️ Today’s Headlines ⚡️

🧠 ChatGPT’s AI just got a memory, but only Plus subs have access

😰 Meta’s AI Advantage Plus tools are blowing through cash & misfiring

🇪🇺 EU is investigating Meta over election interference & disinformation

🇮🇳 WhatsApp is threatening to remove India’s 500M users from the app

📉 TikTok Shop is going downhill for brands who used to find it successful

Interested in reaching my audience? Grow with us here

🛠 Things Worth Checking Out 🛠

🌟 TALENT PICK OF THE WEEK - When a company needs to free up its top talent from task management drudgery, they call Gerardo. He’s managed teams of copywriters, designers, and strategists for 4 years and will take the load off your team. Get Gerardo for $1,500/month here →

🤓 LEARN AI SKILLS - Want to become smarter on AI in just 3 minutes a day without spending a penny? Sign up for prompts daily here →

🔐 SECURITY - A new law was passed in the U.K. today banning commonly and easily guessed passwords like “admin” or “12345” – so if that’s you, probably time to change yours.

💡 Today’s Insight 💡

🗞 TL;DR - AI image generators can be a fun tool to test out new content and try out new visuals. Buffer tested out a bunch and ranked the best ones for marketers to create campaign visuals and social content.

💡 Insight - Here are the top 4 AI image generators for marketing content:

  1. Adobe Firefly - This one is prebaked into Adobe’s suite of tools but it also has a free web version, so you can play around before committing.

  2. Midjourney - It’s housed inside Discord, which is a little strange, but produces very high-quality images.

  3. DALL-E 3 - This one is already incorporated into ChatGPT and run by OpenAI, so you’re getting the best of those models with an artistic spin.

Interested in reaching my audience? Get in touch here

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