Just heard Caitlin Clark landed a $28M 8-year deal with Nike, including her own signature shoe. Eagerly awaiting placing my pre-order.

🧠 Stat Of The Day 🧠

U.S. marketers will spend $8.14 million on social media sponsored content this year, a 16% growth YoY. (Source: EMARKETER)

🛍️ FREE Cheatsheet: How to Build Viral TikTok Shop Campaigns

The #1 TikTok pain point for influencers + social media managers is finding top TikTok Shop creators 😭 

Insense (official TikTok Shop Partner) can help by matching you with vetted creators FAST within 2 days and delivering killer shoppable UGC videos within 10 days 🤝

And they’ve published a FREE TikTok Shop Cheatsheet for you.

Cheatsheet Perks:

• A ready-to-use TikTok Shop brief template 📝

• TikTok Shop pro-tips to boost your results 📈

👉 Download your free TikTok Shop cheatsheet

⚡️Today’s Headlines⚡️

👤 Meta has a major lineup planned for IAB Newfronts this year

❓ Google’s showing discussion forum answers in search results

✨ Gen Z is trying to bring Myspace back with their own new network

🗣️ TikTok may soon use AI to clone your voice

👌 X is launching a new, simplified ad launch process

*14 of my Q4 advertisers renewed in Q1 cuz ads in here work… Join them here

🛠️ Things Worth Checking Out 🛠️

💫 CONVERT MORE - Trusted by brands like Copper, US Bank, AMEX, and various startups, Axamo specializes in building responsive and stunning Webflow sites that actually convert. Learn their secret here.

😵‍💫 INSTAGRAM UI - Have you taken a look at the UI for Instagram Stories’ additional features lately? It’s… just a tad overwhelming. Makes you wonder what they’re trying to accomplish here.

🫠 GROK FAILS - The overall consensus is that X’s GrokAI chatbot is not really that good. Need proof? Here’s a list of the 10 most embarrassing mistakes its made when trying to craft real news headlines.

✨ Today’s Insight ✨

Beginner’s Guide to Social Media for Solopreneurs

📰 TL;DR - Social media scheduling company Buffer crafted a helpful 101 guide for solopreneurs to understand how to manage their own social media. With research finding that marketers have generated 44% of leads through LinkedIn, 39% through Facebook, and 30% through X… it’s worth investing your time into these platforms.

💡 Insight - Here are Buffer’s top tips to creating a sustainable social media strategy as a solopreneur:

• Figure out which platforms you can get the most impact on. Posting on multiple platforms helps you figure out what works for your brand on social but given your restricted resources & time, it’s smart to pick a platform that feels like a natural fit.

• Post more often than you think you should. Trying to navigate each social media algorithm is a massive challenge. But it’s rare that you’ll be overwhelming your network by posting too much.

• Use tools to help you create content for social. Whether it’s sorting through user-generated content, using templates, or bringing in an AI assistant to help you create, you should be leaning on resources to make your one-person job easier.

*Want to get in front of 100,000+ Founders & Marketers? Click here…