Just read that Mark Zuckerberg came up with the idea for the Facebook ‘poke’ feature while he was drunk in college, which honestly… makes a lot of sense.

🧠 Stat Of The Day 🧠

As of last month, 10% of Google results point to AI-generated content. (Source: Originality.ai)

🤯 Why I vowed never to run an agency search again!

I’ve hired dozens of agencies, both as a fractional CMO for coaching clients and for my own companies. The process always sucked - I couldn't do proper vetting, spent hours listening to the same pitches, and timing was never on my side.

I knew there had to be a better way to do this, so I started working with Vendry. They conduct the entire agency search from start to finish, meaning they will...

1. Intro you to top agencies in your industry

2. Gather and vet proposals on your behalf

3. Save you 20+ hours on “get to know you calls”

I KNEW there was a better way, but I didn't know it could also be free!

Vendry only makes money if you end up hiring one of their vetted agencies, so they are incentivized to find you the perfect match.

Do what I did and work with Vendry to find the perfect agency.

⚡️Today’s Headlines⚡️

✉️ Threads is finally getting DMs… through your IG Inbox

💰 New X users might have to pay to enable posting

🤖 Meta’s testing new AI features across WhatsApp, IG & Messenger

💸 X is trying to incentivize brands to sign up for org verification

😬 Even X employees don’t think you should use Grok AI to write posts

*14 of my Q4 advertisers renewed in Q1 cuz ads in here work… Join them here

🛠️ Things Worth Checking Out 🛠️

💡 MUST READ - ChatGPT can be used to improve workplace productivity, generate new ideas, improve products and services, and much more. Learn how to do it here.

💰 RAD AI is disrupting the $633B content & data industry by helping brands create content that resonates with their target audience to deliver outsized ROI. Investment window is closing soon - learn more here*

🪦 GOOGLE’S HISTORY - Look, sometimes even the best make mistakes, and Google has a clear track record of failed social media services. Wanna go back down memory lane?

🦾 ADOBE AI - Adobe’s been working hard to integrate generative AI solutions across its product suite. The latest is Acrobat’s AI assistant starting at $4.99/mo to help you navigate that confusing PDF.

✨ Today’s Insight ✨

How to +50% revenue in one quarter with SEO

📰 TL;DR - SEO expert Ben Goodey wrote a whole guide on how a client he worked with for only 6 months increased revenue in FY2024 Q1 by +50% year-over-year and how you can follow his steps to maximize your own revenue.

💡 Insight - Goodey says that they started their project with a brand new website to fix three main areas: good quality bottom-of-funnel pages, blog post templates that make content pop, and a strong domain authority foundation.

Here are some questions Goodey asks with a new website:

• Is the site mobile-friendly?

• Is the offer clear?

• Is there one CTA across the service pages?

• Does each page focus on one clear topic?

• Is there no SEO cannibalization?

They then focused on a three-pronged content strategy: creating content clusters and prioritizing the first cluster, avalanche SEO content (low-volume, low-competition keywords), and ranking service pages for key bottom-of-funnel terms.

Lastly, they prioritized quality content production with a handful of carefully vetted freelancers assigned in-depth content briefs. Goodey says the key to growth is consistently publishing good content.

*Want to get in front of 100,000+ Founders & Marketers? Click here…