- Growth Daily
- Posts
- Tuesday, Apr 11
⚡️
Breaking News
💡 Insight - In a move that feels a little too coincidental, Twitter is censoring tweets with Substack links, so users can’t engage with them at all after Substack just launched their Notes feature, allowing users to write short form posts seemingly mimicking Twitter’s format. An overall win for Substack with many popular online writers showing their preference for the platform over the wild wild west of 2023 Twitter.
Pro tip: if you link to a Substack through a redirected URL (like a short link), it apparently avoids the ban and posts.
💡 Insight - The new Instagram info page includes an overview of how DMs can be valuable to brands – like connecting with your customers where they are, driving more sales, building loyalty and trust, and using ads to start more conversations.
Recent data shows that more Instagram users are engaging in DMs rather than posting updates to Stories or the feed, so learning how to optimize direct chat couldn’t be more timely.
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Growth Stuff
💡 Insight - If chatbots and AI marketing make you excited but also feel overwhelmed and 100 years old, don’t sweat it! And Sprout Social’s got the 101 guide for you. This deep-dive guide outlines everything you need to know about chatbots, chatbot marketing, and 12 steps on how to create a chatbot marketing strategy.
💡 Insight - Depending on who you ask, you’ll get about 20 different answers on whether hashtags on any social media platform even matter anymore. But the expert data is in: targeted hashtags & keywords on posts or Reels are still one of the best ways to get discovered by new audiences. So, Later has rounded up everything you need to know to maximize your strategy and all the questions you’ve had about IG hashtags like “should I use hashtags in the caption or in the comments?”
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Brand Watch
💡 Insight - The same innovative pizza chain brand that brought us the early internet entertainment of the pizza tracker now wants you to avoid fast food drive-thrus. Their iOS app with Apple CarPlay integration allows users to Tap to Order, which submits a saved or recent order, or Call to Order, which calls your local Domino’s for a hands-free ordering experience.
Gotta hand it to Domino’s, it’s really cool to see well known brands create a new, innovative feature that might actually be useful. No brand is immune to becoming stale, and ideas like these could be just the shakeup to drive biz.
💡 Insight - To promote the fifth and final season of the show, Prime Video is launching a multipart campaign titled ‘Maisel Tov’ which includes multiple brand collaborations across the country such as: a ‘60s-inspired workout class at NYC’s TWA Hotel, a vintage ‘60s-style line of products with Tupperware, custom-curated color palettes with Pantone, a custom Maisel candle with Candier, and a release of popular ‘60s recipes with Betty Crocker.
The biggest part of the campaign is a one-day event on Fifth Avenue marked by a mile-long pink carpet and brand reps dressed in ‘60s attire to provide maps and details on the show’s NYC filming spots. Now that’s what I call making the most of brand activations 🤯
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