Hey there,

HBO’s CEO recently spoke at The Verge’s Code 2023 event where he said the rebrand of HBO Max to Max was “meant to protect the HBO brand” from their original content… Brilliant or ridiculous?

🌟 Today’s Highlights 🌟

• Everything you need to know from Meta Connect

• Prove your worth with LinkedIn’s new Revenue Attribution Report

• Insight: How to make sales when social app shopping doesn’t work

👀 How Spotlight Oral Care got over 6 million views with micro-influencers on TikTok

Spotlight Oral Care partnered with minisocial to amplify their Teeth Whitening Pen on TikTok and create videos featuring their product in action

Partnering with 50 micro-influencers who together had 548k followers, they were able to go viral with over 6 million views across videos and an impressive $30,365 EMV.

minisocial selected micro-influencers who fit the customer profile for Spotlight Oral Care and together they generated over 50+ fully-licensed UGC assets for the brand to take and use across their marketing channels.

Get 15% off your first minisocial campaign today!

⚡️Today’s Headlines⚡️

😃 Everything you need to know from Meta’s latest Connect conference

✅ X is testing a Verified Only reply option to push X Premium

😬 EU finds X has highest rate of disinformation among social apps

📈 Threads might catch up to X’s user count by end of year

🤑 YouTube’s Premium subscription tier now starts at $14/mo

*Want to get in front of our audience? Start here…

🛠️ Things Worth Checking Out 🛠️

🥵 AI HEATMAP - Analyze your website revenue with Heatmap, the world's FIRST & ONLY heatmap with revenue & AI-driven analysis for every element of your site. Get a free CRO audit here.

🙌 AD ATTRIBUTION - LinkedIn added a new Revenue Attribution Report to help B2B marketers justify ad spend and optimize results. The report connects ad data with CRM outcomes. Check it out here.

🍿 AI MOVIE RECS - Fox’s ad-supported video-streaming service Tubi has added a ChatGPT-powered bot to help users find their next TV show or movie. Check out the full feature here.

🏃 AI FITNESS COACH - Wearable fitness tracker brand Whoop is also catching the ChatGPT bug by adding a generative AI coach that can build training plans and deliver personalized data insights. Check it out.

✨ Today’s Insight ✨

How to make sales when in-app shopping features don’t work yet

📰 TL;DR - With X’s ambitions of becoming an “everything app” and TikTok’s recent prioritization of their Shopping feature, it’s clear that social networks want consumers to spend money through them. But the actual data behind their performance isn’t that convincing.

In the U.S., interest in shopping features on social apps has been limited. India has imposed strict limits on these features. And Indonesia might be pulling the plug soon too. But what are eComm sellers supposed to do?

💡 Insight - To cover all your bases, be everywhere your consumers are. Do you have a TikTok following? List your items on TikTok Shop. Is your audience on Instagram? List those same items on Instagram Shop. Be everywhere so each social algorithm can prioritize your products.

Make it easy to find alternate ways to purchase. Experts claim social apps don’t have the same level of trust with purchases that sites like Amazon or eBay do. If consumers want to buy with you but not through social apps, make it easy for them to transition to your eCommerce site or other marketplace.

*Want to get in front of 100,000+ Founders & Marketers? Click here…

🎙 NEW PODCAST EPISODE:

Behind The Scenes of Gary V's, Alex Hormozi's, Codie Sanchez's, & Steven Bartlett's Content

Now streaming on Spotify & YouTube