Thursday, September 26

🌟 Today’s Highlights:

• Meta finally acquired the .com version of Threads’ domain

• Reddit is bringing AI-powered automatic translations to new countries

• Google is testing ‘For You’ labels on Search results

• 📊 Stat of the Day: Adobe still leads the pack with more than 70% market share of the $15.4 billion creative software market – Canva has a 4% share. (Source: Bloomberg)

• 💡 Today’s Insight: Should you try TikTok’s new Search Ads Campaigns?

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💡 Today’s Insight 💡

Should you try TikTok’s new Search Ads Campaigns?

🗞 TL;DR - It’s always hard to predict whether a new tool is worth your time, energy, or budget. TikTok just launched its Search Ads Campaigns to compete with Google Search Ads. The Campaigns are a keyword-based solution that allows brands to appear in the platform’s search results. Whether or not your brand jumps on the new option is up to you, but we’ve summarized some of the TikTok Search takeaways to help you decide if it’s worth the test.

💡 Insight - TikTok’s search capabilities have been competing with Google for a long time. For the last few years, it’s been lauded as the new search engine for younger users. Data shows that 57% of TikTok users employ the app’s search function, and 23% of users start searching within the first 30 seconds of opening the app. This means that there may be promise with this new ad option, as search behavior is becoming more ingrained in users’ experience on the platform.

It’s also not a wild concept to take on Google Search Ads, as Instagram and YouTube have rolled out similar features. TikTok’s advertising that its focus on high-intent searches sets it apart, reminding buyers that the platform has an upper edge as a content discovery engine. According to company data, 9 out of 10 users take action after searching on TikTok. So, while it may be a new platform, it’s not entirely unfounded as TikTok has a reputation for high-converting search.

If you’re still on the fence, maybe take a look at the top searched-for topics on TikTok. Those include: gift ideas, hair and makeup, wellbeing and fitness, recipes and meal ideas, fashion brands, interior design, video games, and parenting advice in the top 10 spots. So, if your brand falls within one of those areas of focus, it might be worth considering trying out the new offering.

🛠 Things Worth Checking Out 🛠

🤩 YOUR DREAM TEAM - Looking to unlock more growth? Hire a team that has done it already. Meet your perfect marketing team in 60 seconds, 100% free here →

🛡️ SOCIAL SECURITY - According to new research, Facebook and LinkedIn are the worst social media platforms for protecting user privacy. Reddit, Snapchat, and Pinterest (in that order) hold the lowest privacy risks.

🥴 COPYPASTA - Contrary to what you may have heard from Tom Brady or James McAvoy, no, copying the “Goodbye Meta AI” post to your Instagram Story will not help you opt out of having your posts fed to AI models.

⚡️ Today’s Headlines ⚡️

🏚️ TikTok is shutting down its standalone TikTok Music app

🇪🇺 Amazon, Google, Microsoft, and Snap have all signed up for EU’s AI Pact

🔗 Meta finally acquired the .com version of Threads domain

🗣️ Reddit is bringing AI-powered automatic translation to over 35 new locales

🏷️ Google is testing ‘For You’ and ‘Preferred Source’ labels on Search results

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