Thursday, September 21

Marketing’s top news, tips, & tools of the day

Hey there,

Maybe I’m becoming numb to tech announcements these days. Amazon announced their newest smart home tech (see headlines below) yesterday and I couldn’t help but feel… bored. Anyone else?

🤔 “It’s all about the creative,” they say.

“Test everything!”

But how do you know which ads are actually worth making and testing on FB and TikTok?

Biddyco spends millions per month testing hundreds of paid social ads.

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⚡️Today’s Headlines⚡️

Meta’s adding paid verification for business accounts

🌟 Amazon announced their newest generative AI smart home products

🥲 X is still free to use… but you’ll have to pay for reach & features

🔄 Google’s adding Bard AI chatbot integrations to YouTube, Gmail & more

😬 Google admitted to raising ad auction prices to meet revenue targets

*Want to get in front of our audience? Start here

🛠️ Things Worth Checking Out

👀 NEW INSIGHTS - Ready for some ☕️ ? Sprout Social surveyed over 1,800 social media users and 900 marketers across the U.S. and the U.K to unlock marketing insights for their new must-read report. Download here.

🧠 REDDIT TIPS - Reddit published a new “Retailers’ Advertising Handbook,” with tips on how to approach Reddit marketing & maximize your efforts. Check out the full highlights here.

🛍️ SHOPIFY 3D - Shopify’s building on the capabilities of Apple’s iOS 17 to let retailers (with iPhone Pro) create detailed 3D models directly in the Shopify app without extra cost. Check it out here.

✂️ FRUGAL HOLIDAYS - According to a new poll from CNBC & Morning Consult, 76% of U.S. adults are planning to cut back spending on non-essential items this holiday season. Check out the full study here.

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