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- Thursday, September 12
It’s a wild week to be on social media. Just remember that your brand doesn’t always need to take part in every major event or public conversation happening. Be careful out there. 🫡
🌟 Today’s Highlights:
Meta scraped all posts since 2007 to train its AI
YouTube is adding ‘Add Yours’ option to Shorts
Adobe previewed its new text-to-video GenAI tools
📊 Stat of the Day: 71% of UK consumers get their news from internet sources. (Source: Ofcom)
💡 Today’s Insight: This autumn’s biggest trends, according to TikTok
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💡 Today’s Insight 💡
🗞 TL;DR - #BratSummer is officially over, even according to Charli XCX herself. TikTok has the research on the trends already emerging in early fall, as well as ones to anticipate in upcoming months.
💡 Insight - Some key trends to keep an eye out for this fall:
Pacific Northwest aesthetic - think Twin Peaks, Twilight, rain, fog, forests, Patagonia, Birkenstocks, flannel…
Britishcore - the Brits are having a moment! Embrace cult UK style, british history, 90s aesthetics (Oasis!), and britpop
Filipino Food - a major favorite of the #FoodTok community, especially for users in the UK
Cozy Gaming - video & physical games, like Animal Crossing and Stardew Valley, designed to be relaxing and meditative
Desk Scaping - the art of creating aesthetic home working spaces that serve a purpose
BookTok - a constantly buzzing community driven by a ton of romance books and books ripe for adaptation
What trend do you think your brand could jump on? 👀
Turn our audience into your clients/customers/users here
🛠 Things Worth Checking Out 🛠
👀 WANT MORE LEADS? - This newsletter has generated thousands of leads for all sorts of brands! And we have a special second half of the year promo you won't wanna miss! Get in touch and learn more here →
🇺🇸 ELECTION - Yogurt brand Stonyfield has an interesting new campaign: take October off from social media and get a chance to win $1,000. The idea is to help consumers detoxify their bodies (with its products) and detoxify their election experience (without social media).
🤖 BUMBLE - Bumble wants to be on the cutting edge of technology, and what better way to do that than with AI-powered tools including profile creation features and conversation starters.
⚡️ Today’s Headlines ⚡️
🎥 Bluesky will now allow users to share videos up to 60 seconds
🤯 Meta scraped all Facebook and Instagram posts since ‘07 for AI training
➕ YouTube is rolling out an ‘Add Yours’ sticker for Shorts
💬 Adobe teased upcoming text-to-video genAI tools
👻 Snapchat is testing a new sharing process for older teens
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