Hey there,

Have you heard of The Cheesecake Factor? It’s the new indicator of an American mall’s financial health.

According to analysts, about 93% of loans backed by malls with a Cheesecake Factory are current on their payments… those without the chain restaurant sit at around 72%. Malls really need to get that (brown) bread.

🌟 Today’s Highlights 🌟

• LinkedIn’s letting AI fully automate ad campaigns

• Canva’s adding AI tools to your next design project

• Insight: Data confirms X & FB referral traffic is declining

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⚡️Today’s Headlines⚡️

🦾 LinkedIn’s testing fully AI-automated ad campaigns

🔗 Musk says X is deprioritizing content with links

✨ Microsoft Advertising adds new updates with CTV & Generative AI

👀 Bing’s testing a feature to show number of per month visits on Search Ads

📬 Gmail’s cracking down on bulk senders to reduce spam in 2024

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🛠️ Things Worth Checking Out 🛠️

🤩 INFLUENCER MARKETING - Create a powerful in-house influencer program without lifting a finger, learn how to here. They’re accepting 3 new brands for this October. Schedule a meeting now.

📷 AI DESIGN - Treat’s AI uncovers design concepts that resonate with your best customers and then effortlessly generates on-brand ad creative and lifestyle photography to help you acquire more of them. Check it out.

💰 SELL YOUR BIZ - Rejigg is the easiest way to sell your business! A savvy business owner joined in June, took 10 calls, and now has 3 juicy $5M offers! List with your biz today & sell it with ease. Visit here.

🎨 CANVA AI - Canva announced their new suite of AI-powered design tools, Magic Studio. The new features utilize a mix of Canva’s in-house AI alongside Google & OpenAI. Check it out here.

✨ Today’s Insight ✨

Data: Referral traffic from FB & X is declining

📰 TL;DR - A new report from Similarweb and Axios confirms that referral traffic from Facebook and X has continued to decline over the past year. Here’s some of the deeper datapoints:

• Facebook referrals to news sites have dropped by ~80% since Sept 2020

• X traffic to news sites has dropped by ~60% since Sept 2020

• Views of Facebook posts with links have declined by ~50% in 2 yrs

💡 Insight - So, what can we all do when the platforms are openly deprioritizing referral traffic and content with links?

Reconsider what social media is doing for your branding efforts. Could the platforms be better used for driving awareness or more subscribers instead of towards web traffic?

If social media still fits in your marketing mix, consider pivoting your content to what suits their algorithm. Otherwise, you’re potentially wasting time and energy on something that will never get surfaced to your audience.

Recognize you’re not going to get the same referral numbers that you used to. That might mean investing more in other avenues. It could mean abandoning social entirely. But it’s important to understand the reality of the situation.

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