Thursday, October 3

🌟 Today’s Highlights:

• Instagram is giving creators & businesses custom best practice advice

• Threads now lets users edit posts 15 minutes after posting

• Microsoft is changing how Copilot ads appear and trigger

• 📊 Stat of the Day: Industries selling low-consideration items spend more of their digital ad budgets on social. (Source: eMarketer)

• 💡 Today’s Insight: How to write great social media hooks

📫 Your Fav. Newsletter Tool Is Here

With powerful design tools, detailed analytics, and easy segmenting, Beehiiv helps you create stunning newsletters that engage your audience. No coding required, and you can launch your brand in minutes.

I've built my entire newsletter empire on Beehiiv because it makes it simple to grow & monetize content with their built-in ad network and so many other features.

👉🏼 Get started with a free 30-day trial here

💡 Today’s Insight 💡

How to write great social media hooks

🗞 TL;DR - Everyone knows that social media marketing is all about getting more eyeballs on your brand and your product. The key to getting more eyeballs is grabbing people’s attention, and on social that means really nailing your opening words. The first few sentences of your post or video can often make a huge difference, and Buffer has psychology-based tips on how to capture attention from the get-go.

💡 Insight - First, pick your topic and make sure it’s something that gets your audience excited. Pinpoint what your audience likes to see on social media by reviewing past high-performing social posts, checking out competitors’ social profiles, or digging into relevant niche communities.

Next, select an angle. This will help dictate how you write your hook. Here are a few psychological techniques that might help here:

• Write the body copy before the hook!

• Create an Open Loop by presenting a concept to your reader without fully exploring it until later in your caption

• Lean into the bandwagon effect and induce FOMO

• Tell really interesting stories that your audience won’t want to miss

• Use social proof to let people copy the actions of others they aspire to be

• Challenge popular beliefs using contrarian statements

Then, write your hook. Write at least three versions of your hook with the angle you’ve chosen to pick the hook you think will perform best.

Finally, write the rest of your caption and post! Your hook can be your guiding star for whatever else you write, if you’ve got a strong one. And don’t forget that writing is an iterative process. Take your learnings, analyze them, and continue iterating.

🛠 Things Worth Checking Out 🛠

✉️ GET YOUR NEWSLETTER - You don’t have time to write a newsletter for your brand. So let Orbit Marketing handle it for you—professional, engaging, and revenue-driving newsletter content for just $1k/month. 👉🏼 Learn more & book a call here →

🤖 AI SCAMS - AI-generated images of faux Hurricane Helene devastation are the latest scam your great-aunt will probably fall for on Facebook. This one is particularly worrisome with how many people have been affected by the natural disaster.

🎶 TIKTOK - Indie songs by Nirvana, Phoebe Bridgers, Diplo, and more may be removed from TikTok soon. Apparently TikTok “walked away” from talks to renew licenses with Merlin, a digital licenses coalition negotiator, before even beginning negotiations.

⚡️ Today’s Headlines ⚡️

🧐 Instagram is telling creators & businesses how they should be posting

⏳ Threads’ users now have 15 minutes to edit posts

💰 Facebook rolled out a new Content Monetization beta for creators

💡 Google added two new best practices for product markup

🦾 Microsoft is changing how Copilot ads appear and trigger

Want more from me?

🎙 Hear me interview marketing experts on Spotify, Youtube, or Apple Podcasts

📣 Partner with me to get your product/service in front of my audience here

🤝 Hire me to audit your marketing strategy or as a fractional CMO here