Hey there,

Today’s National Pumpkin Day, which means you should probably grab your favorite pumpkin drink, pastry, or dessert while reading this. Just to observe accurately, that is. 🎃 

🧠 Stat Of The Day 🧠

23% of the time Blogs appear in the top 5 positions of Google Search.

Source: BrightEdge and Search Engine Land

💪 Fitness Gains? No, Revenue Gains.

TL;DR - Animalhouse Fitness journeyed from scratch to a staggering $7M in just a year! How? Let’s take a look:

Insight: Animalhouse Fitness is all about innovative fitness products. They launched MonkeyFeet on October 6th and reached out to Kynship to:

1) get their product in influencer's hands

2) scale their Facebook ad account

📊 1,471 influencers spread the word about MonkeyFeet. A total of 3,710 influencer-generated posts were repurposed into effective Facebook ads. Influencers have the power to influence other influencers, and Animalhouse Fitness harnessed this potential with the help of Kyship. This authenticity set the stage for an astonishing journey.

Just like leg day, don't skip out on Kynship's exclusive offer to get 1000 influencer assets in 90 days.

⚡️Today’s Headlines⚡️

💳️ Apple lets merchants offer up Pay Later without the hassle

🤯 Still not convinced you should be on LinkedIn? Ask their record 985M members

🤖 Advertisers, get ready for Google’s AI search ads

📷️ Amazon’s helping advertisers design product shots with AI

🔎 Your Google Ads might show up between organic results

🛠️ Things Worth Checking Out 🛠️

🎥 CONTENT OPTIMIZED - Get more out of your existing blogs, guides, and whitepapers by letting Spacebar repurpose them into high-engaging animated videos. Start with a free video here!

💫 FIND YOUR AGENCY - Finding the perfect marketing agency just got easier! AgencyReviews.io is revolutionizing the agency discovery, connecting, and vetting process. Start your search here.

📅 HOLIDAY DATES - If you’re still preparing for the holiday season, How to E-Commerce dove into 11 of the key dates you should know to drive profits. Check out the full list here.

📓 IG NOTES - Instagram is testing an update to the Notes feature, which has been popular with younger users in the app. Users can now include videos in the feature. Check it out here.

✨ Today’s Insight ✨

How to build creative & useful augmented reality features

📰 TL;DR - Google’s expanding its AR shopping feature to ads and Shopping. The feature now allows users to virtually wear beauty products, such as different hair dyes and foundation shades, before purchasing. Major brands like L’Oréal and Revlon are the first to work with Google on the feature.

💡 Insight - AR and AI features are having a moment. But just because they’re buzzy doesn’t mean simply adding them to your product will be a gamechanger.

Like anything in product development or marketing, you’ve got to be unique and original in your approach. In these early days of AR, people need to know your use case is actually, well, useful. Otherwise, what’s the point in using it over a traditional product?

Think of a problem or sore spot in your product. Could AR help solve that problem? Some examples: Home products can benefit from users seeing them in their space (especially if the product is big and hard to envision, like furniture). Clothing can provide users with a try-at-home experience to compete with brick-and-mortar retail stores. Don’t be lazy and implement AR or AI just to say you have it. Think outside the box.

*Want to get in front of our audience? Start here…

🎙 HEARD EM’ SAY:

“I swear within 24 hours (of implementing this growth hack) we had 6 qualified leads, like boom, just like that!”

New episode of the @MarketingMax show “How I Built & Sold My 7 Figure Ad Agency” now streaming on Spotify & Apple & YouTube

*Want to get in front of 100,000+ Founders & Marketers? Click here…