Thursday, October 24

🌟 Today’s Highlights:

• You could get fined over $51k for a fake review

• Google is watermarking AI-generated text

• Conjointly’s all-in-one survey platform tests messaging with real people

• 📊 Stat of the Day: Instagram Reels see 36% more reach than other post types. (Source: Buffer)

• 💡 Today’s Insight: How brands can market on Reddit (without Redditors hating you)

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💡 Today’s Insight 💡

How brands can market on Reddit (without Redditors hating you)

🗞 TL;DR - Reddit has always been the platform that’s most difficult for brands to get right. And if you show up poorly, the platform won’t be afraid to roast you for it. Hootsuite came up with the top 9 tips to help marketers make the most of Reddit along with examples of brands who are doing it right.

💡 Insight - Here’s how your brand can make the most of Reddit (without getting cancelled):

• Lurk and Learn - before you post, take a good look around and find the niche subreddits that pertain to your brand

• Social Listening - maybe you don’t need to post at all! Maybe Reddit is just useful to gather into and understand what your audiences want

• Don’t be too promotional - users like Reddit because “they want a trusted second opinion before they buy,” so don’t scare people off!

• Share your expertise - add your brand’s insights simply because you want to help, not because you want to throw a CTA at the end

• Use a personal account - it’s not that brands can’t be successful if they post as their own name, but you might get more clout if you don’t

• Build community - this is Reddit’s biggest feature and the key to building a strong community is being helpful, engaging, and consistent

• Use Reddit ads - if you don’t have the time or energy to invest in building an organic presence, you can still benefit from Reddit’s niches with ad spend!

• Track your Reddit ROI - understand what you want to get out of Reddit marketing and figure out a way to track it accurately

• Be open and honest - approach everything on Reddit through a lens of transparency and curiosity, and you’ll be fine

🛠 Things Worth Checking Out 🛠

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🖌️ ADOBE FRESCO - Adobe wants to compete with apps like Procreate, which provide a variety of tools for digital art and simulating real-world materials like watercolors. So, it’s making its Fresco drawing app entirely free.

⚡️ Today’s Headlines ⚡️

🤝 Meta and GoFundMe are teaming up to streamline social media donations

🎥 Google Performance Max now has AI-powered video creation

✅ DoubleVerify is expanding its verification of LinkedIn ad performance

📝 Google released tech to watermark AI-generated text

🥸 FTC is now banning fake online reviews & fining them up to $51,744

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