Hey there,

The NFL announced yesterday that its Commissioner Roger Goodell (who took the job in 2006) is extending his contract through March 2027 – making him 68 years old when the contract runs out.

Gotta respect the long-term hustle.

🌟 Today’s Highlights 🌟

• Meta brings IG’s popular Broadcast Channels feature to Facebook

• 50 AI prompts to help you generate better social media posts

• Insight: What brands should do with X’s declining usage

⚡️Today’s Headlines⚡️

💬 Connect directly with your Facebook audience through expanded Broadcast Channels

💸 Would you pay $1 annually to use X? We might find out…

🏷️ Even if you’re not on Threads, users can tag your IG account

✋ X advertisers can now add up to 4k negative keywords & 4k accounts to avoid

⏱️ YouTube creators can now timestamp your product in videos

💥 How To Make Your Ads a Hit

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🛠️ Things Worth Checking Out 🛠️

💰 SELL YOUR BIZ - Overwhelmed at the prospect of selling your business? Don't sweat it! With Rejigg, there's no need for a big process. List for FREE and let qualified buyers chase you. Visit here.

💯 FIND A PARTNER - Simplify your marketing agency search & make an informed decision with AgencyReviews.io! It’s your shortcut to finally finding that perfect growth partner. Get in touch with the right agency here.

✏️ AI CONTENT PROMPTS - Want AI to help you create better social media posts but don’t know where to start? Buffer crafted a guide of 50 top prompts to get you started. Find your AI prompt here.

📦 PRIME DAY - While Amazon Prime’s recent Big Deal Days was bigger than its comparable Early Access Sale in 2022, it still didn’t beat out Prime Day. Check out 3 other key advertising stats on PBDD23 here.

✨ Today’s Insight ✨

X traffic & MAUs are declining. Here’s what brands can do.

📰 TL;DR - No matter how much X wants to boast about its success, the numbers don’t lie: platform usage has declined on all fronts across web & mobile.

According to Similarweb, X’s global web traffic was down 14% YoY in September with U.S. traffic down 19% and U.S. mobile performance down 17.8%. It’s not all bad though… traffic to Elon Musk’s profile was up 96%.

💡 Insight - Reconsider where X falls in your marketing mix. Is it a platform you can stand to lose? Or should you double down on it? Just because people are leaving the platform doesn’t mean you automatically should.

If your audience is still there and still engaging, then consider what it would look like to dig your heels in. Focus on what that niche audience wants. Attract those left behind if your competitors have left. Invest in X Premium and try out the new services offered in the membership.

But if X feels like an inevitable dead end for your advertising and content strategy, now seems like the time to call it quits. Reallocate your resources towards platforms that work for you. Explore Threads, Bluesky, or Mastodon as other short-form alternatives. Listen to where your audience wants you to be.

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