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- Thursday, October 10
If the last time you logged into Glassdoor was when you wrote a review for your first job out of college, you might want to find that login info again soon…
🌟 Today’s Highlights:
Brazil has reinstated X in the country
Google is testing a ‘What people are saying’ search feature
X is paying Premium creators to generate more engagement
📊 Stat of the Day: 60% of time spent on Facebook and Instagram is on video content. (Source: Meta)
💡 Today’s Insight: Make AI your social media assistant
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💡 Today’s Insight 💡
🗞 TL;DR - Few marketing teams can afford to have a large team of social media professionals, but AI can be a super helpful tool to help you maximize resources – especially when seasons get busy. As we head into the chaotic holiday season, Sprout Social has collected some tips on how to make AI your social media assistant, and we’ve summarized them for you below.
💡 Insight - There are a bunch of ways you can lean into AI during these busy end-of-year seasons, and the key is utilizing all the different built-in AI tools of the platforms you’re already on. Here are a few ways to do this:
Utilize chatbots via your website and Meta’s platforms to answer user messages and give customers more control. Pre-load some of your common responses and user flows into the chatbot, and let it take the load off of your team.
AI-enabled content creation tools within Canva or Adobe can help you create a starting draft of your next visual post. Looking for captions or text-based posts? Have ChatGPT or your favorite chatbot draft captions and suggest relevant hashtags.
Feed inspirational sources of data into your favorite chatbot and have it sift through the content to suggest pieces that align with your audience’s interests. This is where AI shines – analyzing large amounts of data quickly.
Even social schedulers like Sprout have integrated AI into their platforms by allowing brands to target optimal send times by analyzing past content performance. Make sure you’re posting at the right time!
Social tools like Sprout also often use AI to aggregate metrics and help you analyze your performance easily and quickly. Instead of digging through the numbers yourself, let AI automate reporting so you can streamline decision-making during this busy season.
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🛠 Things Worth Checking Out 🛠
🥰 WARM LEADS - Want more leads? This newsletter has generated thousands of leads for all sorts of businesses! And we have a special Q4 promo you won't wanna miss! Get in touch and learn more here →
🇺🇸 R/WHITEHOUSE - Have you ever wanted to upvote the White House on Reddit? Now you can. The Oval Office just launched an account on the platform and its first order of business is sharing critical information about FEMA responses.
👯 LINKEDIN COPYCAT - Is Glassdoor the next hot social platform? Probably not, but they seem to be targeting more engagement by copying popular LinkedIn features. The company review website is launching short videos, polls, and images.
⚡️ Today’s Headlines ⚡️
🧵 Meta is testing a feature to let users post IG Reels directly on Threads
🇧🇷 Brazil is lifting its ban on X after it paid $5M fine
💰 X is planning to pay Premium creators to generate engagement on content
🔎 Google is testing a ‘What people are saying’ search result feature
🗺️ Meta AI has launched in six countries, including the U.K. and Brazil
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