Hey there,

Been seeing a lot of people talking this year about how they embrace the changing of the seasons and when days get shorter (or longer, depending on your hemisphere). Are you embracing it or hating it?

🧠 Stat Of The Day 🧠

64% of consumers say they’re likely to buy something this Black Friday/Cyber Monday that they won’t give as a gift. (Source: Shopify)

❌ Your Influencer Marketing is not working because of THIS

Still sending freebies to influencers? Think again!

Traditional influencer seeding is a dead-end. It sets up false hopes and leaves creators feeling used. But some brands are making waves with something extraordinary.

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⚡️Today’s Headlines⚡️

💬 Use your post’s replies as UGC on IG stories with this new feature

➕ Customize your community’s Reddit with the new add-ons

🎥 Better TikTok campaign performance tracking is coming

🔔 Help your IG followers get notified on your content with Stories sticker

🤝 Even more TikTok analytics are coming with their new Rockerbox partnership

🛠️ Things Worth Checking Out 🛠️

🚨 FREE CONTENT - Turn your old whitepapers and docs into stunning videos. Businesses have increased engagement by 5-7x with Spacebar. Get a FREE video from your content here.

💡 CONNECTIONS - Ready to grow or diversify your business? Rejigg connects you directly with owners considering exits. Join now and access 150+ businesses looking to connect! Visit here.

🧠 CHATGPT HACKS - Looking for a better way to use ChatGPT for marketing and content creation? Here’s a list of the best ChatGPT plugins just for this work. Work smarter.

👂 SOCIAL LISTENING - If you work in content, you probably keep having the thought that you should use social listening tools for brand monitoring. But how? Hootsuite’s list of tools is a good start.

✨ Today’s Insight ✨

No one knows what you’re talking about

📰 TL;DR - LinkedIn just dropped their new marketing campaign focusing on the complexities of B2B marketing and how no one outside of experts understands what we’re talking about. So true.

But this isn’t just isolated to B2B. It’s a problem whenever businesses fail to look outside their halls and avoid the crutch of acronyms or terms.

💡 Insight - We’ve all had those moments where we don’t quite understand something, but we don’t want to ask for fear of seeming ignorant. Jargon confusion is a shared experience, so why do we keep making everything so damn complicated?

You’ll never lose by talking to people like real humans in plain language. Don’t try to seem smart or special by throwing in unnecessary words. The best products are often ones that can be easily explained in layman’s terms.

Often the more complex and flowery language a brand uses, the less audiences understand. In trying to hype up your product, make sure you’re not over-inflating expectations. Let simplicity do the work for you.

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“I swear within 24 hours (of implementing this growth hack) we had 6 qualified leads, like boom, just like that!”

New episode of the @MarketingMax show “How I Built & Sold My 7 Figure Ad Agency” now streaming on Spotify & Apple & YouTube

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