- Growth Daily
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- Thursday, November 7
Don’t worry – if your US-based metrics are down this week, that’s to be expected. Maybe wait until next week when consumer behaviors level out to make any big content decisions. Just my two cents.
🌟 Today’s Highlights:
Google rolled out brand customization for PMax campaigns
YouTube launched new analytics tools including ‘Data Story’ recap
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📊 Stat of the Day: Reddit has seen a 46% increase in daily active users over the past year, eclipsing every other social app’s growth. (Source: Reddit)
💡 Today’s Insight: What makes content go viral?
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💡 Today’s Insight 💡
🗞 TL;DR - Well, Search Engine Land has the comprehensive research on it. Through findings from Muck Rack and agency Fractal, they’ve summarized how emotions plus strategic timing can make your content resonate on social media.
💡 Insight - Here are the 3 key takeaways from the article:
Content with heightened emotional intensity can increase engagement scores by up to 24%. Emotional resonance is the single largest contributor to engagement, accounting for nearly 40% of overall interaction, with positive emotions (excitement, curiosity, surprise) boosting engagement by as much as 24%.
Evening hours have 24% more engagement than daytime hours, especially on forum-based platforms like Reddit. Late-night posts yield 15% higher scores, while weekend posts see an 18% increase in comments, underscoring the importance of timing.
Leveraging specific story archetypes increases engagement between 20-23%. People connect with relatable, emotional stories that convey resilience, conflict and growth. Story archetypes like “Triumph Over Adversity” and “Conflict-Driven Narratives” increased engagement scores between 20-23%.
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⚡️ Today’s Headlines ⚡️
🖌️ Google is rolling out brand customization for Performance Max campaigns. Advertisers will be able to customize elements like business names, logos, colors, and fonts to be better aligned with their brand identity.
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📊 YouTube is testing ‘Data Stories’ to show creators first-day video metrics. The new analytics feature, in it Studio mobile app, includes a visual breakdown of the first 24 hours’ metrics of a video. YouTube also released two other analytics updates including easy brand partnership activations and a new “most relevant’ filter.
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🔎 ChatGPT Search is tapping into Microsoft Bing’s index. This spotlight on Bing’s index adds a priority to the search platform that SEO managers may not have focused on in the past. If Bing doesn’t index your page, neither will ChatGPT.
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