Hey there,

Have you ever considered having multiple full-time jobs? It’s coming to light that some people are “overemployed,” as in they work 2+ full-time salaried jobs. Turning that work-life balance into work-work balance.

🧠 Stat Of The Day 🧠

80% of consumers admit they’d try a new brand if it offered them a discount. (Source: Namogoo)

🏆 Why brands like Obvi and Tiege Hanley win with influencers

The secret to making influencer partnerships work is finding your own unique tribe. Find people who would promote you even if you didn't partner with them... then give them incentives to mention you. Don't work with generic creators you hire from a marketplace.

The best brands, like Obvi and Tiege, are using this exact strategy to be successful with influencers consistently. Tools like Saral help them search across social media and find creators who "just click," then automate outreach.

Find by hashtags, reverse search by who promotes similar brands, or let the SARAL AI find influencers for you!

Wanna learn more? Book a meeting with the Saral team, or get a free trial now.

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⚡️Today’s Headlines⚡️

😬 Turns out if you remove ads from Meta in EU, you can’t make ads

🎨 Lots of fun new AI-driven features in Instagram just launched

📝 We might be getting notes in Instagram soon

💬 You can now create an Instagram Broadcast Channel on desktop

🥸 Who could’ve predicted Microsoft making a deepfake creator?

🛠️ Things Worth Checking Out 🛠️

📢 OOH ROI - Leave OOH hesitations in the past. With OneScreen.ai, OOH becomes measurable, efficient, and targeted. Book a call and drive ROI with OOH 2.0.

📺 TIKTOK VS TV - Is TikTok taking over traditional TV? A new series premiering this week only on TikTok, Instagram, and YouTube thinks so. What does this mean for the future of TV ads?

✌️ GEN-Z MARKETING - If you hear the words “Gen-Z” and “multiverse” and feel overwhelmed, maybe you should check out this article on how to successfully engage the former in the latter.

🎶 TRENDING AUDIO - Creating an Instagram Reel with the perfect audio can be a huge asset to your video’s success. Thankfully, Buffer created this guide on how to find trending audio on IG.

✨ Today’s Insight ✨

Get to know the key social media marketing trends to watch in 2024

📰 TL;DR - The new year is approaching, and Hootsuite just published its latest social trends report with insights from over 4,200 marketers & 4,500 consumers on key concerns and opportunities for marketers in 2024.

The full report is 41 pages and split into three key trend sections – AI, platform usage shifts, and ROI – but we’ve broken down our top takeaways below.

💡 Insight - AI usage will skyrocket in 2024. Mostly used for editing and refining text in social media posts, but also to produce ad text from scratch and to develop new ideas.

Organizations fear the ROI impact of being on so many platforms. The biggest concern being time or budget investment in maintaining a presence on multiple platforms. Others are concerned about the accuracy and attribution of campaign success metrics.

Brands are most confident in LinkedIn, Instagram, and WhatsApp. But they’re least confident in Threads, X, and Pinterest.

Audiences say the most negative impact a brand can make is being too focused on self-promotion. Other negative factors include low-quality content, poor engagement with comments or DMs, and being difficult to find.

*Want to get in front of our audience? Start here…

🎙 HEARD EM’ SAY:

“I swear within 24 hours (of implementing this growth hack) we had 6 qualified leads, like boom, just like that!”

New episode of the @MarketingMax show “How I Built & Sold My 7 Figure Ad Agency” now streaming on Spotify & Apple & YouTube

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