Thursday, May 9

🏆 Tony Robbins, the Legend.

On May 10th, one of the best business minds of all time Tony Robbins, is hosting a webinar, The Unshakeable Business. His events are normally reserved for paid attendees only, but he made an exception for our Marketing Max crew.

This invitation-only event will cover key insights that can ignite explosive growth in your business.

✅ The 8 “Triggers of Crisis” rewriting the rules of business today. (These triggers will shut down some businesses and make others very wealthy.)

✅ 1:1 laser coaching where participants will get the opportunity to have their most pressing business challenges tackled and solved personally by Tony.

✅ Business Skills Evaluator: The proven business skills evaluator that helps you uncover weaknesses in your business and turn them into major competitive advantages.

👉🏼 RSVP Here - seats are filling fast!

⚡️ Today’s Headlines ⚡️

😌 YouTube added a new simplified ad campaign set-up option

👀 Is OpenAI going to create a ChatGPT search engine?

🇫🇷 Reddit is using LLM-based AI to test automatic, whole-site localization

☁️ Bluesky is adding DMs, video support, and custom feed curation

⚡️ Reddit is ramping up contextual and interest-based advertising

🛠 Things Worth Checking Out 🛠

✉️ ORGANIC GROWTH - Did you catch my interview with Jason Levin about how to make millions with memes & newsletters? Well, he recently launched a newsletter covering unique organic social growth tactics and people are loving it! Sign up in 1 click here →

🎥 SUBSTACK-TOK - Substack launched a new “creator studio” offering creators free promotion and other assistance if they “turn their TikTok channels into Substack shows and communities.” Bold or brilliant?

📰 TIKTOK NEWS - Would you ever guess that some of the best TikTok presences are news orgs? Take note from these top publishers on how to achieve success on the video app.

💡 Today’s Insight 💡

The creative world of screenshot marketing

🗞 TL;DR - Marketing expert Tom Orbach dove into the concept of “screenshot marketing,” in his newsletter Marketing Ideas. You’ve definitely seen it, but it’s the idea of using screenshots (whether real or fake) from iMessage, DMs, etc. to tell your product’s story and grab your audience’s attention.

💡 Insight - Orbach argues that people are naturally nosy. These screenshots mimic leaked messages, things that shouldn’t be seen by your eyes. This, in turn, grabs peoples’ attention because it’s something mysterious. We can’t help our curiosity at eavesdropping.

He goes on to say how his client Wiz discovered a huge data leak from a Microsoft AI team, resulting in a post that used censored text in a private chat to talk about the leak. It ended up being their most viral post ever because it grabbed attention and entertained audience members with its humorous response.

Orbach reiterates that, whenever possible (ethically speaking of course), you should publish real screenshots. Real messages can sometimes make for super entertaining content. But if you can’t catch the perfect moment, you can easily manufacture your own screenshots by doing one of the following:

• Showing behind-the-scenes employee discussions

• Displaying customer testimonials from CSM conversations

• Answer commonly asked questions through chat screenshots