- Growth Daily
- Posts
- Thursday, May 4
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Talk of the Town
The partnership between the Bing search provider and the TV streaming platform will allow ad buyers to use Roku touch points to target deeper audience segments – for example, learning what days and times your brand’s Roku streaming ads are most likely to reach customers who will then search for your product.
Takeaway: Even if you’re not a Bing or Roku advertiser, this is an exciting partnership because of the potential it represents. This could open the doors for more advertising networks to join forces with streaming platforms… imagine the possibilities.
A month after the data leak, the company is banning not only services like ChatGPT but also services that use the tech like Microsoft’s Bing and Google’s Bard. The restriction goes into effect May 1 but is expected to be temporary until Samsung figures out security measures that can accommodate for generative AI’s powers.
Takeaway: Generative AI is bound to send off sirens among security and IT teams. But it can be an amazing asset to companies looking to increase efficiency & innovation. Companies who can get ahead of these risks and concerns will ultimately win out, so put that task in your tech org’s backlog.
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New Growth Insights
In an effort to be more transparent about the fact that you have to provide your own towels and sheets, Airbnb is rolling out 50+ new features as a result of millions of customer service tickets, tens of thousands of social media posts, and listening sessions with hundreds of thousands of hosts and guests.
Takeaway: When Airbnb noticed they were losing customers, they paused to listen to why this could be happening. More companies could benefit from this pause & listen approach to actually provide value towards user desires instead of rushing into what we think users want.
The new features include Reels being added to the primary navigation at the top of Facebook Watch, smooth scrolling between Reels and long-form videos, and personalization controls to provide contextual content labels & the option to “show more” or “show less” types of content.
Takeaway: Facebook loves to tweak their UI to push people towards their newest obsession. But despite the frustration of constant changes, content marketers should take note of the new prioritization and proceed with the knowledge that more Reels views might be coming from FB real soon.
🛠️ Things Worth Checking Out
🎥 WEBINAR - Learn how AI is driving conversions for DTC/eComm brands. Join Bearbottom's CMO and Aidaptive's Head of Marketing on 5/16! Register for the webinar here
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🦸 Upfronts: Snap Tests AI Ads - New ad formats will be able to leverage Snap’s My AI chatbot, reserve ads in Snapchat’s Friend Stories, and get featured in its TikTok-like Spotlight feature. Check it out here.
📝 Upfronts: YouTube Pushes Shorts Ads - To compete with TikTok, new capabilities are being added, most notably Shorts will now be applicable for video reach campaigns utilizing AI. Check out the full capabilities here.
📝 Upfronts: Peacock’s New ‘Must ShopTV’ Ads - The new ads feature will allow viewers to buy products that appear in streaming content (like the knives in “Top Chef). Explore the full list of Peacock’s new ad formats here.
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