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- Thursday, May 23
New emojis are on their way to iOS including a tired face with eye bags, a fingerprint, a harp, and more. What emoji do you want to see made?
📊 Stat Of The Day 📊
Amazon’s $42 billion ad revenue represents 13.9% of the digital ad market, with the potential to overtake Meta before the end of the decade. (Source: EMARKETER)
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⚡️ Today’s Headlines ⚡️
🎥 Meta’s adding a new, automated Catalog Product video ad option
⚙️ TikTok is launching its Symphony AI suite for brands full of tools
🫣 X is hiding post likes for all users
👓 YouTube is giving more clarity on rule violations
⏰ These are the best times to post on social platforms in 2024
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🛠 Things Worth Checking Out 🛠
💫 CONTENT REPURPOSING - Turn your old whitepapers and docs into stunning videos. Businesses have increased engagement by 5-7x with Spacebar. Get a FREE video from your content here →
🦾 AI HELP - Tired of spending a fortune on design solutions? Save up to 60% per project with Superside’s AI-enhanced services without compromising quality. Learn more here →
🫤 TIKTOK BAN - Confused about the current state of the U.S. TikTok ban? Here’s the latest update with an analysis from legal experts on where First Amendment rights come in.
💡 Today’s Insight 💡
🗞 TL;DR - While Instagram, TikTok, and Snap are still more likely to see the highest rates of Gen Z usage, Pinterest has more than 200 million Gen Z users coming to the platform every month. Colloquially, Gen Z has noted that Pinterest is a favorite social platform, which makes Pinterest’s latest global user report one to learn from.
💡 Insight - Here are some of Pinterest’s key lessons for marketers from the report findings:
Optimize your post descriptions based on search trends
Include CTAs with an emphasis on downstream behaviors - report findings show people are 7x more likely to purchase a product that they’ve previously saved on Pinterest
Provide easy ways for audiences to go from browsing to action - 63% of weekly Gen Z users are ‘always shopping’
Stay up to date with shifting interests - Gen Z users are “constantly on the hunt for new looks and personas to try on”
Take note of key cultural events, like film releases and festivals, and create themed content
Remember the non-Gen-Z users who are shopping for Gen Z, you’re not just targeting this audience directly
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