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- Thursday, May 2
I feel like the calendar turned into May, and now I’m suddenly fielding summer plans with everyone I know. Did you get a jolt of new-month summer energy, too?
📊 Stat Of The Day 📊
TikTok Shop reported having more than 500,000 merchants selling to US users on its app at the end of 2023. (Source: TikTok)
😎 Marketing In 2024 Like Never Before
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⚡️ Today’s Headlines ⚡️
🗓️ WhatsApp Communities introduced a new way to organize events
📍 Pinterest’s AI-powered collages are now more engaging than pins
🎥 Twitch is rolling out a TikTok-like discovery feed to all users
🎟️ TikTok is partnering with CTS Eventim in Europe for ticket sales
✨ LinkedIn says “social media marketing” is one of the most in-demand skills
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🛠 Things Worth Checking Out 🛠
💰 CONVERT MORE - Earn big from your email list! Tequila Sunrise crafts high-converting email funnels. Brand Schoolyard Snacks saw +30% email revenue. Get 50% off your first month here →
🤩 TONY ROBBINS - Celebrate National Small Business Week by attending an exclusive event with Tony Robbins. Join him LIVE on May 10 at 11am PT/2pm ET to learn the 8 triggers for explosive business growth in any economy. Reserve your free seat now for a chance to receive 1:1 advice from the legend himself →
🧩 LINKEDIN GAMES - LinkedIn Gaming is officially here. The feature launched on desktop and mobile yesterday with three puzzle games: Pinpoint, Queens, and Crossclimb. You playing?
💡 Today’s Insight 💡
🗞 TL;DR - New research from Sprout Social shows that a whopping 49% of consumers make daily, weekly, or monthly purchases because of influencers. Surprisingly, while authenticity was once thought of as a highly-valued trait in influencers, only 35% of Gen Z consumers said they cared about it. What does this mean for the future of influencer marketing?
💡 Insight - Younger cohorts of buyers are hugely swayed by influencers, which means their opinions are the ones you should really care about. A few additional stats from the study:
Among frequent buyers, 58% of Millennials and 42% of Gen Z said posting frequency and follower count far outweighed personal values and authenticity of the influencers
37% said they would be more interested in brands that use an AI influencer… but 37% also said they would be distrustful of a brand that did so
29% of all consumers (41% of Gen Z consumers & 62% of frequent buyers) are more likely to share product feedback with influencers rather than brands themselves
55% said access to discount or promo codes makes them more likely to seek out influencer content
So, it sounds like while brands are expected to earn more trust these days, influencers are getting a pass… something interesting to consider when fitting influencer marketing into your plans and efforts.
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