- Growth Daily
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- Thursday, May 18
⚡️
Talk of the Town
Wyoming-based Taco John’s currently owns the phrase to coin the taco-based alliteration occurring on Tuesdays in 49 states (all except New Jersey). And in case you think we’re being too cautious to mention the exact term, Taco John’s lawyers have sent cease-and-desist letters to restaurants and media outlets for using the term.
Taco Bell is filing an appeal to cancel the registration as it believes it restricts restaurants nationwide and the phrase “should belong to all who make, sell, eat, and celebrate tacos.”
Takeaway: Not sure how “start a legal battle” turned into a solid PR strategy, but it seems that’s more of the benefit of this campaign. Wouldn’t recommend doing this unless you’re a massive company like Taco Bell with a team of lawyers behind you. But it’s a fascinating story, that’s for sure.
That’s the question Telly, a company created by Pluto TV co-founder Ilya Pozin, is asking with their latest product release. The TV includes a “Smart Display,” separated from the main TV by a soundbar and includes constant advertisements which allow the consumer to get the TV at a nonexistent price.
While ads shouldn’t interrupt your watching experience on the main display, the ads may pop up on both displays when the TV isn’t in use.
Takeaway: This is a super interesting concept. We’ve heard a lot over recent times about the distrust of data privacy among tech companies and user data being sold to advertisers. But this product takes it to the next level and asks us to all really think about our ethical standpoint… what data would you give up for a free tech product?
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New Growth Insights
For those who aren’t familiar, the Wiener/Frankmobile is the meat brand’s signature hotdog-shaped vehicle. The overhaul is intended to promote its all-beef frank products, which have gone through a recipe revamp. The campaign lines up with Memorial Day weekend in the U.S., often seen as the kickoff to cookout season, and includes OOH activations and product giveaways.
Takeaway: If your company owns a hotdog shaped vehicle, you’ve gotta have fun with your marketing. Oscar Mayer is a great example of absurd ideas done well… so don’t be afraid to push the boundaries. You can’t do much wilder than this!
LinkedIn creator mode is a setting on personal profiles that helps users grow their reach and influence. But you don’t need to be an influencer (yet) to make the most of the tools. Hootsuite walks through the useful features of creator mode (CTAs!) and the benefits of joining the program.
Takeaway: Studies resoundingly show how word of mouth and influencer marketing can bring massive success to brands. So instead of looking to hire external creators, look inside your own company! Fostering a personal brand on LinkedIn can be an incredible asset to a company’s success – especially in the B2B space. Give it a try!
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