Thursday, May 16

🤔 Struggling to stand out in a crowded market?

Cutting through the noise to make your brand seen isn’t about spending big on ads or chasing celebrity endorsements. The real key? Leveraging the power of influencers.

But here's a twist: it's not the ones with millions of followers who'll make the biggest impact. With their authentic voices and loyal audiences, nano and micro-influencers are the secret sauce to building a community that listens and engages.

Managing and scaling influencer relationships might sound daunting, but that's where SARAL comes in.

With SARAL, you can:

🔦 Find untapped influencers in your niche

📧 Contact them directly

🍃 Never let a single conversation slip through the cracks

🔁 Track sales and do long-term collaborations with high-performers

🚀 Try SARAL for free and start building a community.

👉🏼 Not ready for a trial? Talk to their team to learn more.

⚡️ Today’s Headlines ⚡️

📝 Instagram is testing Notes on Feed Posts and Reels

🙋 Reddit introduced five new tools for its AMA (Ask Me Anything) feature

✅ Threads is getting its own fact-checking program

💸 Billionaire Frank McCourt is rallying a ‘people’s bid’ to buy TikTok

👷 Netflix is building its own ad server to compete with Google & Amazon

🛠 Things Worth Checking Out 🛠

🤑 MAKE MILLIONS - Did you catch my interview with Jason Levin about how to make millions with memes & newsletters? Well, he recently launched a newsletter covering unique organic social growth tactics and people are loving it! Sign up in 1 click here →

🔎 SEARCH FILTERS - Google is preparing itself for the AI era with a new way to filter searches for just text-based links. This will allow users to search for just text links the same way they can filter for images, news, or shopping.

👎 MARKETING CUTS - CMO spending power is slipping, according to new research from Gartner. Marketing budgets now make up 7.7% of total company revenue this year versus 9.1% in 2023 and a major decline from pre-pandemic averages of 11%.

💡 Today’s Insight 💡

LinkedIn isn’t just for B2B marketers anymore

🗞 TL;DR - While LinkedIn is still a go-to destination for B2B brands, it’s growing in popularity amongst B2C brands, especially those in sectors like automotive, hospitality, sports, and travel. EMARKETER pulled together some insights and sentiments from B2C marketers on the value of LinkedIn.

💡 Insight - B2C marketers are getting creative with messaging custom to LinkedIn audiences. Restaurants are positioning themselves as destinations for corporate dinners. Sports teams are selling suites to target executives. It’s all about the positioning.

Marketers think of LinkedIn as a brand-safe space. The platform hasn’t dealt with as much volatility as other networks do with the spread of misinformation or cyberbullying. LinkedIn also doesn’t allow political advertising and allows U.S. users to choose if they want to see political content in their feeds.

Brands are attracted to the user demographics. 35.8% of LinkedIn’s user base, the largest age group, is made up by millennials. More than half of users earned $100k or more, and U.S. adults with higher levels of formal education were especially likely to use the platform.

Honestly, marketers simply have a lot of faith in the platform. 70% of marketers think LinkedIn delivers a positive ROI for their organization, putting it in the top spot ahead of competitors like Instagram and YouTube.