- Growth Daily
- Posts
- Thursday, May 11
⚡️
Talk of the Town
Traditionally, clothing entrepreneurs will do their own photoshoots in their products to use for advertising or on their eCommerce websites to showcase the items… but with tech, these founders will be able to showcase their products on AI-generated models helping to increase efficiency and diversity among their branding.
Takeaway: This is exactly what you should think of when you think of AI helping create innovation. The features help small teams optimize their resources and provide a better experience to customers. Can AI help your brand in a similar, unique way?
The research comes at a pivotal time ahead of Google’s 2024 third-party cookie closure when brands are trying to figure out new ways to target audiences and create personalized ad experiences without the feature.
In the research, 1 in 6 people say they clear their internet browsing history and cookie cache daily while 18% say they opt out of websites’ tracking cookies on a daily basis.
Takeaway: Oooof… what a tough hit to ad buyers. Highly recommend reading the entire research findings, but it’s not looking good for the future of ad tracking. The big takeaway? Users just don’t trust their data being used for ad targeting.
*Want to get in front of 45,000+ Founders & Marketers? Click here…
Are you looking for marketing work at the moment?(non-founders / CEOs only, please!) |
🚀
New Growth Insights
The co-branded campaign, called “A Match Made in the High Life,” includes prize giveaways, limited-edition merchandise and packaging, and activations in retail spaces and bars nationwide.
Takeaway: You don’t have to do it all alone! If there’s a brand that you share spaces with, maybe consider buddying up. Especially with brands who aren’t in direct competition with yours – might as well share the wealth.
The key to creating a robust content production engine is having clear deliverables. Search Engine Journal lays out how to sustainably ramp up content production efforts and create content briefs that help you produce quality content at a higher scale.
Takeaway: Everyone needs a clear roadmap to know where things are going, and content is no different. By following these steps to create stellar content briefs, you’ll be running your content engine in no time.
🛠️ Things Worth Checking Out
🧑🎨 Get Design Help* - With Pixel True, get access a full team of designers at a 40% discount to in-house hiring. Download Pixel True's Landing Page Tips & Tricks here.
🌎 TikTok World Hub - TikTok created a mini-site providing a central space for all of the strategy tips, latest product developments, and ad tools outlined in their recent TikTok World event. Explore the hub here.
🟢 Find Talent* - The Greene Group specializes in placing the absolute perfect full time & part time marketers inside fast growing organizations. Get in touch here!
🔮 Upfronts Predictions - Forecasts expect that digital media will claim over half of Upfronts spending, a time when advertisers commit to broadcast ad spend in advance. Check out the ad spend predictions here.
** If you also want to get in front of our audience, fill out this short form.
Did you learn something new from today's newsletter? |
Disclosure: Some things in this newsletter (particularly but not always the things with a * in the headline) may be a sponsored post or Growth Daily LLC may be getting a small commission if you sign up.