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🧠 Stat Of The Day 🧠

TikTok ad spend reached $1.2 billion in 2023 Q4, a 43% increase from 2-2023 Q1. (Source: MediaRadar)

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⚡️Today’s Headlines⚡️

📱 iOS 17.4 is now available with new emoji and EU security updates

📷 TikTok is copying Instagram with a Story home screen widget

🇬🇧 U.K. might be next to lose news features on Facebook

🎉 Microsoft Advertising’s Performance Max campaigns are available

🛌 Meta wants people to use VR while lying down?

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🛠️ Things Worth Checking Out 🛠️

📬 CONTENT HELP - Looking for a team to write and grow your company's newsletter every week? You need the TNT team. See if you’re a good fit here.

💡 LEARN FROM THE BEST - Chase Dimond has helped me leverage LinkedIn for unparalleled growth and connections. Get exclusive access to his strategies in this FREE 5-day course. Don't let this game-changing opportunity of today's red-hot Linkedin algo slip away!

🎨 AI IMAGERY - IBM used Adobe’s Firefly AI image generator to produce images for their marketing campaigns. The AI’s images produced 26x higher engagement than its benchmark. Pretty nice upgrade.

🤖 BOTS FOR HIRE - If you’re using Upwork to source freelancers, look closely… you might be hiring a bot. That’s because ChatGPT bots account for more than 12% of Upwork applications. Does that sound high or low?

✨ Today’s Insight ✨

Meta’s predictions on the next stage of digital connection

📰 TL;DR - Meta was on the cusp of innovation when they launched the Metaverse, and now they’re betting on even more of the future of digital connection. In a new blog post on the Meta Quest blog, Meta outlined its three predictions for technical transformation in 2024 and beyond.

💡 Insight - The Metaverse isn’t getting left behind. There’s still consumer interest in virtual and mixed reality, especially with the launch of Apple’s Vision Pro. Meta’s leaning into this shift, refocusing Metaverse and Quest use cases towards fitness, wellness, and workplace trainings. Just because the technology lost the hype of its initial gaming and alternate universe use case doesn’t mean that it’s useless.

Smart glasses are coming back. We all remember the downfall of Snap Glasses and Google Glass. But Meta’s trying again with AI functionality in its Ray-Ban Meta smart glasses as part of its commitment to on-device LLMs. Honestly, the use cases sound pretty cool – imagine having customers being able to translate your signage and messaging into another language through AI-enabled smart glasses.

Consumers expect to interact with brands and businesses through messaging tools. Meta’s creating AI tools to help expedite and optimize these processes for businesses. But brands have to prioritize connection throughout their strategy to ensure a seamless, ideal customer experience.

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