Thursday, March 6

🌟 Today’s Highlights:

• Google’s VP of ads outlines 2025 priorities

• Meta is testing AI agents that let users ‘talk’ to businesses

• Owning a successful business means not overpaying taxes

• 📊 Stat of the Day: Social media became the world's largest advertising channel in 2024, surpassing paid search with $247.3 billion in global ad spend. (Source: TLDR newsletter)

• 💡 Today’s Insight: Mastering the Art of Instagram’s Algorithm

😢 Paying too much in taxes?

Owning a successful business isn’t about how much you make, it’s about how much you get to keep. If you’re overpaying the IRS, you’re leaving money on the table. With Better Bookkeeping, you get:

+ Reliable bookkeeping

+ Trusted tax strategy

+ And tax filing

...starting at just $600/month! So you can cut your tax bill and reinvest in your business. Make 2025 the year you stop overpaying and start building real wealth.

🙏🏼 Finally take control of your finances today, here!

💡 Today’s Insight 💡

Mastering the Art of Instagram’s Algorithm

🗞 TL;DR - Ahh, the ever-changing and elusive “algorithm” that all social media managers love to hate. Instagram’s (and every other platform’s) algorithm is built for one reason: to make users stay on the app longer by delivering catered, relevant, and interesting content.

It seems simple enough, but the algorithm changes as often as user intent does, making it tricky to keep up with best practices. Luckily, Later’s blog gave us a deep dive into Instagram’s algorithm in 2025, with tips on “hacking” the system to work in your favor.

💡 Insight - Here are 6 tips to beat Instagram’s algorithm in 2025:

1. Use Instagram SEO. One of the best ways to keep your account discoverable is by optimizing it for search. Use keywords in your captions and profile, and add subtitles to your reels to enhance your SEO.

2. Utilize Instagram’s stories stickers. Stickers are one of the easiest ways to boost engagement—and higher engagement means a higher boost from the algorithm. Try it out by adding a poll, emoji slider, or question sticker to your next story.

3. Write compelling captions. Captions that encourage conversation are a great way to get more likes and comments. If you’re not a wordsmith, no problem; it can be as easy as asking followers to give their two cents, sharing the post with a friend, or clicking the link in your bio.

4. Optimize for views. While engagement and likes are still important, Instagram’s algorithm is shifting to favor views over other metrics. This means that your profile’s success may depend on how visible it is. Make sure you post often and test out different content like carousels, videos, or live streams to see what works.

5. Cross-promote your content. Take advantage of Instagram Collabs, a feature that lets users co-author feed posts and reels. The posts are published to both accounts’ audiences, making it a great way to boost your ranking and interact with a new community.

6. Use analytics to see what’s working. The only way to refine your strategy is to look at the numbers. Figure out your key metrics, and continuously look at the analytics of your posts to see what’s working and what needs improvement.

⚡️ Today’s Headlines ⚡️

✍️ Google’s VP of ads and commerce outlines 2025 priorities. The key takeaways include doubling down on AI-powered ad personalization, shopping experiences, and automated creative optimization and prioritizing visual and immersive ad formats.

📚 Your brand has a story. Brand Builders created a free video course laying out exactly how to tell it to acquire more customers. Claim your free course here →

💬 Meta is testing AI agents that let users ‘talk’ to businesses. Currently in beta, Business AI is a tool that interacts with users through voice or text to answer their questions. It’s intended to help small businesses have access to AI without blowing their whole budget.

🍑 New Lead-Gen Strategy Kicking Butt? Join 20+ smart Founders & CEOs who have hired my lead gen team to write your weekly newsletter, grow your list, & use my secret sauces to turn your new subscribers into leads/customers. See if you’re a fit here →

🎲 YouTube announces new gambling content restrictions. The video platform is enforcing stricter policies on gambling-related content, namely for younger viewers. Creators won’t be allowed to mention non-Google-approved gambling services, display their logos, or link to them in videos.

Want more from me?

🙏🏼 Save big with exclusive discounts on my favorite marketing tools & services here 

🎙 Hear me interview marketing experts on Spotify, Youtube, or Apple Podcasts

📣 Partner with me to get your product/service in front of my audience here

🤝 Hire me to audit your marketing strategy or as a Fractional CMO here