Happy Thursday! Anyone else out there procrastinating finishing their March Madness bracket, or just me? 🏀

🧠 Stat Of The Day 🧠

As of FY24 Q1, MrBeast is the most-subscribed individual YouTuber worldwide by over 128M subscribers. (Source: Search Engine Journal)

📈 57% Increase In Lead Conversion Cycle?!

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🎙 🎉 Now Streaming - How To Market B2B SaaS, Women’s Jewelry To Men, & More on YouTube, Spotify & Apple 🙂 

⚡️Today’s Headlines⚡️

👉 Threads is asking you to swipe right to train its’ algorithm

💀 Yes, Meta had another global outage yesterday

🎥 YouTube’s showing new audience segments in video retention stats

🤝 Google’s launching a new ad placement partnership with Disney

🫣 Meta teased what Threads is going to look like in the Fediverse

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🛠️ Things Worth Checking Out 🛠️

📢 AGENCIES - Get ahead of your competitors with the right AI tools, faster results for clients, exclusive resources, 1:1 guidance by experts, and more. Find out more here.

🔥 BOOST INFLUENCE - 1 call a month with Vivaldi is all it takes to transform your insights into magnetic content. Expand your LinkedIn & X network, and increase leads effortlessly for 1 low flat investment. Start here.

💪 FITBIT AI - Google’s planning to bring a new AI-powered chatbot to Fitbit to help analyze users’ health data and answer questions in natural language. This is just the start of wearables + AI.

✨ Today’s Insight ✨

Key takeaways on social media shopping

📰 TL;DR - Social media platforms have been trying really hard in recent years to capitalize on the success of product sharing and hype. “TikTok Made Me Buy This” turned rapidly into TikTok Shop and Meta’s been trying to make tools like IG Shopping work for awhile now. New research from creator-management platform Grin helps answer the question: are these platform solutions even working?

💡 Insight - Here are some takeaways from the research:

• Over two-thirds (68%) of Americans have bought products directly on social-media apps

• 26% of Americans buy products in-app more than once a week

• 76% of people said they had at least considered purchasing digital products (i.e. an app, subscription, or software) because of a social-media recommendation

• Over half of consumers said they would use social media to research holiday gifts this year, while 20% said they would buy gifts directly on social media

• TikTok is the top app Gen Z prefers to make in-app purchases on, while Facebook is the top place for Millennials, Gen Xers, and Boomers

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