Thursday, March 14

Today's top marketing news, tips, & tools

Happy Pi Day!! Here’s a fun fact: In 2015, Rajveer Meena set the Guinness World Record by memorizing 70,000 decimal places of Pi.

Another fun fact: As of 2022, apple has been the most popular pie flavor in the U.S., capturing over 27% of pie sales. Enjoy your Pi and pie today! 🥧

🧠 Stat Of The Day 🧠

Video ads for eCommerce brands are significantly more likely to drive app installs compared to banner ads – by as much as 1400%. (Source: Liftoff’s Mobile Ad Creative Index)

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Tired of spray and pray lead gen strategies like cold email, paid ads, and more? Ditch those for a hyper-target B2B lead funnel known as The Lead Bazooka - which can help any B2B company generate a ton of high-quality leads quickly and easily!

⚡️Today’s Headlines⚡️

🗂️ Imagine being able to send files to potential customers via IG DM

📲 Apple’s got a workaround for EU iOS downloads (not a new app store)

👏 TikTok Ads Manager tracking is getting more in-depth data

🎥 Spotify’s trying to compete with YouTube for music video views

🎡 Instagram’s new Spins collaborative feature expands your audience

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🛠️ Things Worth Checking Out 🛠️

🌟 HIGH-QUALITY UGC - Reach a new audience of super fans with minisocial! This UGC platform connects brands with high-quality micro-influencers who post & create content. Get 15% off your 1st campaign here.

🏆 LINKEDIN - I've started prioritizing LinkedIn for my personal brand to network with top leaders, go viral content, and generate leads. Chase's 100% FREE 5-day LinkedIn course really helped me level up (along with hiring him to be my coach)...

🎨 AI VS KI - Food brand Lunchables launched a new campaign pitting kids’ imaginations (KI) against artificial intelligence (AI) in how they responded to an artwork prompt. The results are really entertaining.

Today’s Insight

📰 TL;DR - Everyone knows about “share of market” or “share of voice,” but this new metric is one to watch. Share of Model refers to how each large language model (LLM) or generative AI chatbot perceives your brand, compares it to other competitors, and how it suggests your products to customers.

💡 Insight - Here are the three things you can do to optimize your SoM:

Understand how each LLM works and perceives your brand. Consider the big four: Gemini, Copilot, GPT4, and Llama. Review your creative assets with the LLM. Try to see every piece of content from its perspective. Analyze how its historical training sets impact its perception of your assets.

When in doubt, ask the LLM outright. The benefit of these chatbots is that you can work with them differently than you would if you were conducting a focus group or a customer interview. Take the answers with a grain of salt, and consider the answers it gives you alongside the behavior its shown you.

Always keep optimizing and learning. The downside to these chatbots is that they never stop evolving. Just when you think you’ve mastered your share of model, the parameters will change. Include these models regularly in your audience analysis and planning.

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