- Growth Daily
- Posts
- Thursday, June 8
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Today’s Growth Tip
Wondering how to up your Meta advertising game? Meta introduced 5 best practices at their Performance Marketing Summit, including tips on:
Simplifying your account structure
Using automation tools to optimize your campaigns
Differentiating creative based on audience
Utilizing the API to improve performance and measurement
Measuring your campaign with a marketing mix model
Make it yours: In an ever-changing social landscape, there’s always room to change and improve your ad strategy. Are there steps that you can simplify? Are you taking time to test and pivot based on the results? Even adding in a new piece of creative based on what your target audience responds to best could make a big difference. Implementing these updated steps may make your strategy more effective in the long run.
🔑 The 3 Key Segments Disrupting the Digital Ad Space
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💡 Insight - Gen Z is reshaping the marketing landscape. With Insider Intelligence's free report, gain insight into the disrupted segments, learn how to captivate the new short attention spans, and utilize influencer marketing in a way that sets you apart.
Download the FREE report from Insider Intelligence today and unlock the secrets to engaging the coveted Gen Z audience.
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🛠️ Things Worth Checking Out
📈 DATA - I've used Databox since 2018 to consolidate all of my marketing metrics into one easy-to-read dashboard & morning email. Get your free VIP set-up call here :)
📊 THIS MORNING - Join Aidaptive's webinar on Google Analytics 4 this morning at 10am PST. Register & join here!
📸 PHOTOS- Don’t discount product photography to help your strategy. Shopify wants you to better your photos with these 6 A/B tests.
👭INFLUENCERS - Looking to retool your influencer campaign? Research shows that influencer posts on Instagram receive higher engagement when they include close friends or family members.
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Talk of the Town
Amazon may be the next video streaming service to include an ad-supported tier to their subscription plans. This follows suit of popular streaming competitors who have been introducing similar ad-supported plans to their services in order to increase revenue and subscribers.
Takeaway: Amazon is only looking to match its rivals, already having added the NFL subscription to their existing plan. As more streaming services begin offering ad-supported content, the ecosystem for placements grows to the benefit of advertisers.
First announced in March, TikTok launched a feature for creators to put exclusive content behind a paywall. Now, the platform is expanding this capability to even more creators which lets them upload 20-minute videos and charge between $1 and $190.
Takeaway: Allowing creators to make money and longer content could see a shift in what kind of videos the everyday TikTok scroller has access to. It will allow creators to grow a close fan base, similar to OnlyFans or Patreon. Although there’s been some controversy in the past with TikTok’s creator fund, this new feature could shift the way influencers use long-form video.
Did you learn something new from today's newsletter? |
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