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- Thursday, June 6
If you’re about to head out on vacation, remember to update your Slack status and email autoresponder to let everyone know you’re OOO.
Remote work etiquette can go a long way (and maybe save you from extra inbox chaos when you get back).
📊 Stat Of The Day 📊
53.1% of U.S. Gen Zers watch long-form videos (90+ seconds) on social media, but short-form content is more popular for the generation, watched by 61.6%. (Source: EMarketer)
⚡️ Today’s Headlines ⚡️
📺 Instagram is adding new features for Broadcast Channels
📌 Data shows Pinterest drives more total attention than other platforms
👀 Substack’s new video feature is a TikTok clone?
📈 Twitch is raising U.S. subscription prices for the first time ever
📱 Apple is partnering with OpenAI to bring ChatGPT to iPhone
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🛠 Things Worth Checking Out 🛠
🔧 FIX YOUR FUNNEL - Is your marketing funnel leaking conversions? Pinpoint the holes and opportunities with your Report Card & Action Plan! Save $1,000 if you act soon — Book a FREE call to learn more now here →
🤩 FIND YOUR AGENCY - Your brand deserves the best of the best! That's why I recommend taking 60 seconds to match which a top 1% marketing agency here →
💬 YOUTUBE - Is YouTube a social network? It’s debatable, but they’re trying to become a little more social. Enter: Community Posts, which allow all channels to post text updates in their “Community” feed.
💡 Today’s Insight 💡
🗞 TL;DR - If you’re a small business, TikTok can be a great avenue to reach audiences and grow your revenue. The video platform just created a new step-by-step guide for small businesses to find customers on the app using its ad platform. With 92% of global users taking action after watching a TikTok video, this is a guide you should definitely check out.
💡 Insight - Here’s how TikTok says small businesses (or really any business) should get started with TikTok Ads:
Create your TikTok Ads Manager account - This is as easy as registering on their site (desktop works best) and setting up a payment method.
Set up your TikTok Pixel - This allows you to measure ad performance, optimize campaigns, and find customers. TikTok’s Event Builder and Pixel documentation can help you navigate how to do this if you have limited developer resources.
Build your first ad creative - Where the fun begins! Check out TikTok’s SMB Creative Playbook for ideas, best practices, and tools or repurpose one of your own TikTok videos.
Run your first campaign - Follow the steps in the guide to create an ad on the Campaign or Ad Group level.
Celebrate your first TikTok ad campaign! 🎉
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