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Talk of the Town

Businesses will be able to send personalized messages through WhatsApp

• As part of the updates to WhatsApp Business, companies will be able to send personalized messages to users and generate ads without needing a Facebook account. Companies will also be able to create ads for Facebook and Instagram from within the app. The updates will come at a cost for business users but the cost is still unknown.

• Takeaway: WhatsApp’s global dominance is a huge opportunity for businesses and now with the ability to send personalized messages (like customized sales or reminders), it’s become an even more attractive opportunity.

Google violates promised video ad standards about 80% of the time

• New research from Adalytics found that Google placed ads in small, muted, automatically-played videos on sites that don’t meet Google’s standards for monetization, among other violations. The ads in question are run through the Google Video Partners program. The research observed campaigns from more than 1.1k brands with billions of ad impressions between 2020 and 2023.

• Takeaway: If this turns out to be true, Google’s going to have a massive refund on its hands. Regardless, they have to answer to concerned ad buyers who are viewing this as a huge breach of trust. With Google and YouTube owning a major stake in video ad spending, it’s mistakes like this that might change the course for ad buyers.

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🛠️ Things Worth Checking Out

✉️ EMAIL - Convert new email subscribers into customers with Creator Quick Start. Step-by-step email course and easy-to-manage setup for your email marketing. Save $50 here.

🐦 TWITTER - Many reports came in on Tuesday from confused Twitter users being hit with spam violations, even though they’ve done nothing wrong.

📈 ROAS - Storia has dozens of eComm case studies proving their unique strategies can generate a 3X+ ROAS in today's climate! Learn more about their creative + media buying flat monthly fee here.

🎥 TIKTOK - TikTok is discontinuing its BeReal clone TikTok Now, though it’s unclear when the feature will disappear for good.

📞 AI CALLING - A new AI platform, known as Slang, is empowering small businesses with AI to automatically answer the phone for brick-and-mortars.

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Today’s Growth Tip

Microsoft 365’s new Copilot AI tool is your productivity gamechanger

• Microsoft just announced their newest tool Copilot which uses the power of large language models and your Microsoft data to create their most powerful productivity tool. Their new experience comes together in the form of Business Chat, a ChatGPT-like feature that allows you to ask the AI natural language prompts which then combines data from across your Microsoft 365 suite (Word, Outlook, Teams, Excel, etc.) to provide helpful answers and outputs.

• Make It Yours: Be the change at your company and get ready for Copilot’s launch in the coming months. Implementing new tech and processes can be tough, especially at more old school, standardized companies. But because this is all built within Microsoft 365, you’ll get the chance to utilize the power of AI and new tech without the public opinions or fear that may come from a brand new product.

*Want to get in front of 45,000+ Founders & Marketers? Click here…