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- Thursday, June 27
A week from today is Independence Day in the U.S., so now’s the time to get your sales campaigns in and prepare for folks to be OOO with the long weekend! 🎆
📊 Stat Of The Day 📊
Bots compose 42% of overall web traffic and 65% of these bots are malicious. (Source: Akamai Technologies)
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🎙 I’ve been extracting tactics from some amazing marketers! Learn:
⚡️ Today’s Headlines ⚡️
😬 TikTok’s Instagram-competitor Whee has zero traction
🚫 There might be a U.S. ban coming on behavioral ads
📱 Google is improving its Chrome mobile app experience
📣 Meta pages with 10k+ followers can use Broadcast Channels now
🖌️ Figma is getting a major UI redesign and new generative AI tools
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🛠 Things Worth Checking Out 🛠
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📊 GOOGLE ANALYTICS - Google is adding 5 new features to Google Analytics 4 (GA4) including: third-party ad data, cross-channel budgeting, campaign manager 360 linking, its own AI engine, and cookieless measurement.
💡 Today’s Insight 💡
🗞 TL;DR - Instagram Notes has become increasingly popular, especially with younger audiences. If you’re unfamiliar with the tool, it’s those little bubbles above certain users’ profile pictures in your DMs. You can think of Notes like your AIM status. They’re a great tool for creators and brands to get creative – and Buffer wants to help you learn how to use it.
💡 Insight - Here are three ways Buffer suggests using Instagram Notes for brands:
Point followers to your new content - This is an easy win! Add it into your post upload process to write “New post!” in your IG Notes to notify folks about your latest content.
Tease a launch or announcement - Share a brief teaser in IG Notes by either using text hints or sharing a sneaky video of the news.
Share exclusive content or discounts - IG Notes are only viewable by followers you follow back, so think of this like your own loyalty program. Maybe try testing a 24-hour discount code shared in your notes with your top followers.
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