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- Thursday, June 20
It’s officially the First Day of Summer! What are you going to do with the longest day of the year?
📊 Stat Of The Day 📊
Traditional search (excluding retail media search) will claim the biggest share of U.S. ad dollars this year, more than social networks. (Source: eMarketer)
😩 Are You Still at the Mercy of Meta?
As Meta ad costs keep climbing, it's getting tougher for DTC brands to catch a break. Why not switch things up?
Instead of pouring more funds into uncertain returns, smart brands are turning to influencer-generated content (IGC).
The approach cuts costs and adds authentic engagement to your campaigns. SARAL makes it easy to tap into this potential. Find, manage, and track influencers effortlessly. Try it for free and test it yourself.
🤔 Want to know more before trying? Talk to their team of experts here.
⚡️ Today’s Headlines ⚡️
📱 The Los Angeles school board voted to ban tech and social media
🦺 OpenAI co-founder’s new AI company is focused on safety
📸 TikTok’s parent company has launched an Instagram competitor
⏱ Snap’s new AI tools could cut AR production from weeks to hours
✌️ Elon Musk backed off last year’s “go f--- yourself” to advertisers
Interested in reaching our audience? Grow with us here
🛠 Things Worth Checking Out 🛠
👷 LINK BUILDING - Don’t stress over outreach and link-building! Find, filter, and connect with high-quality sites without lifting a finger. HOTH’s AI Link Select ensures your content is placed where it matters for effective SEO and top rankings. Learn more →
⏰ SAVE 30 DAYS - You no longer need to spend 30 days conducting countless interviews just to find a marketing partner that delivers mediocre results. Match with your dream team in minutes here!
🛡️ REDDIT ADS - Reddit is partnering with digital analytics provider DoubleVerify to provide Brand Safety and Suitability measurement options for ad partners. Sounds like Reddit’s becoming a more and more appealing ad option…
💬 RCS VS SMS - Apple’s adopting the RCS (Rich Communication Services) standard on iOS later this year. Here’s what that means for mobile marketers looking to move on from SMS messaging.
💡 Today’s Insight 💡
🗞 TL;DR - Pinterest recently announced new features for advertisers, including improved campaign automation, customized AI-generated background generation, and Promoted Pin collages to show related products. What does that mean exactly? We’ll break it down for you.
💡 Insight - Pinterest is testing new AI-based automated ad campaigns called Performance+. These campaigns will provide more ways to optimize all elements of Promoted Pin creation.
Instead of targeting your own campaigns and relying on your own platform expertise, if you’re willing to put your faith in Pinterest’s audience-matching process, you might see some solid results from this tool. Early results show that most advertisers saw a 10%+ improvement in cost per acquisition (CPA) for Conversion and Catalog sales campaigns.
You can also use Pinterest’s AI background generation feature for product images, which can match personalized designs based on the preferred styles and trends to each user. For example, if you want to match your furniture product with maximalist and minimalist home styles, it’ll do it for you.
Lastly, the popularity of Pinterest’s “Shuffles” app inspired new ad collages, with product listings attached to each image. This can help make your products into content and make that engaging content more shoppable and discoverable.
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