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Thursday, June 15

Thursday, June 15

Marketing’s top news, tips, & tools of the day

Nicole Tabak
June 15, 2023

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Today’s Growth Tip

Pinterest wants to put your business front and center

Pinterest has announced two big updates to their advertising capabilities: Premiere Spotlight and Travel Catalogs.
- Premiere Spotlight: The sites highest impact awareness format to date, using widescreen video in priority placements, ideal for seasonal moments, launches or other big promotions. Early results have shown a higher view rate amongst a key demographic: Gen Z.
- Travel Catalogs: Hotel and rental brands can upload their full travel catalogue to Pinterest. With targeting tools, brands can also reach specific audiences, based on location data from your feed.
Make It Yours: Don’t discount Pinterest, especially when it comes to your Gen Z audience. With the ability to take up 50% of the mobile screen with their premiere spotlight option, you may be able to make a big splash around a big product launch. How can you take advantage of Pinterest as a whole with your digital strategy?

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🛠️ Things Worth Checking Out

📈 DATA - I've used Databox since 2018 to consolidate all of my marketing metrics into one easy-to-read dashboard & morning email. Get your free VIP set-up call here :)

⌨️ REDDIT DRAMA - Originally slated to only go dark for 48 hours, more than 300 subreddits have decided to go dark indefinitely. Read about it here.

🎶 AI MUSIC - BBC reports Sir Paul McCartney is coming together with AI to help create a “final Beatles album.”

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Talk of the Town

TikTok is looking to boost its eCommerce efforts with visual product search

One of the newest features of TikTok, the ability to shop right in the app, is finessing its capabilities with visual product search. Users will be able to take a photo and search visual inventory from said photo. This new capability will expand their eCommerce business and help them continue to hone in on the Shop feature, which has had some fumbles since its launch.
Takeaway: In-app shopping has been popular on a global scale, and TikTok is looking to bring that momentum to the United States. This could help open up more opportunities to businesses to sell products with one-click shopping as it helps to simplify the user journey.

YouTube wants to lure in TikTok and Instagram talent

YouTube is making updates to its Partner Program, hoping to gain new talent from across the social media-sphere by lowering its threshold for monetization on the app. Once a user “hits 500 subscribers (previously 1,000), 3 public uploads in the last 90 days, and either 3000 watch hours in the past year or 3M Shorts views in the last 90 days” they will be able to apply for monetization.
Takeaway: YouTube is hoping with its growing focus on Shorts they can prove to short-form content creators they can play in the sandbox with TikTok and Instagram Reels. Talent won’t have to build a big following to start seeing the benefits of monetization, hopefully enticing new users.

Did you learn something new from today's newsletter?

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