Thursday, June 13

Today's Essential Marketing News & Tips

I love the flexibility that remote work provides us, but sometimes I can easily miss out on real human connection. If that sounds similar to you, let this be your reminder to talk with a real human today. I promise, it’s worth the effort!

📊 Stat Of The Day 📊

41% of TikTok users in the U.S. say news is a reason they use the platform, versus 37% of Facebook users and 33% on Instagram. (Source: Pew Research Center)

🥲 Your UGC Sucks… Here’s What You Can Do

Most eCommerce brands get User-Generated Content (UGC) wrong. Instead of real content, they hire actors from marketplaces. That’s not UGC. That’s Actor-Generated Content(AGC). It looks fake and fails to connect with consumers.

SARAL’s eBook shows why ‘AGC’ is bad for your brand and how to get real, authentic UGC with influencers.

With a simple 5-step playbook, you’ll learn how to save $5k/month by ditching actors and getting genuine influencer content that converts.

Check out the free eBook to get practical tips and insights on:

🔎 Finding influencers in your niche and city

📧 Mass personalised outreach

🤝 Curating an offer influencers can’t refuse

📊 Onboarding and managing everything without losing sanity

How you can semi-automate the entire process

⚡️ Today’s Headlines ⚡️

🤖 LinkedIn is giving Premium members an AI assistant to test

🫥 Likes on X posts are going private this week

New Google Ads interface is rolling out on August 30

🎥 YouTube channels can make their own QR codes now

👀 Another new Instagram Ad format just dropped

Interested in reaching our audience? Grow with us here

🛠 Things Worth Checking Out 🛠

🪛 FIX YOUR FUNNEL - Is your marketing funnel leaking conversions? Pinpoint the holes and opportunities with your Report Card & Action Plan! Save $1,000 if you act soon — Book a FREE call to learn more now here →

🎵 SUMMER TRENDS - TikTok’s predicting Charli XCX’s ‘Brat’ could be the U.K. and Ireland ‘Song of the Summer’ based on nearly half a million videos using #SongOfTheSummer. Also in the running: Sabrina Carpenter’s ‘Espresso’ and Chappell Roan’s ‘Good Luck Babe.’

😂 NEW CONTENT PRANK - A new TikTok trend format has emerged known as, “Can you watch my boss for a second?” which is exactly what it sounds like. Here are some of the best examples of the prank.

💡 Today’s Insight 💡

🗞 TL;DR - Content creation is great, but content curation can make a huge difference when you’re struggling to find new fodder to post on social media. Content curation refers to the act of finding content elsewhere that you can repurpose on your own channels. Buffer explains in their latest blog why you should try content curation and tools you can use to expedite the process.

💡 Insight - Here’s why you should care about content curation:

  • It helps with idea generation - Ever come up with a tangential idea for another project while working on something? Save that idea for later and build on that idea with content curation tools.

  • It forces you to keep up with latest industry trends - Content curation allows you to make sense of hot topics and action them in your own content.

  • It diversifies your visuals - Lean into cool visuals that you don’t have to create, by elevating content curated elsewhere.

  • It saves your team time and effort - Creating content can be exhausting and time-consuming. Content curation helps you outsource this and curation tools help automate this process entirely.

  • It strengthens your authority - Curation helps you position your brand as a trusted authority who creates and shares valuable content from reputable sources.

Interested in reaching my audience? Get in touch here

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